Head of Loyalty & Personalisation - Growth Leader

Greggs is seeking a Head of Loyalty to lead the loyalty strategy across the Customer team in Newcastle upon Tyne. This high-profile role shapes how we reward, engage and grow our valuable customer base, using data, insight and technology to drive spend, retention and advocacy.

The role oversees a cross-functional team and partners with Commercial, Digital, Technology and Finance to evolve loyalty and the app experience, delivering measurable commercial growth for Greggs.