Head of Global Marketing (m/f/d)

Select how often (in days) to receive an alert:

Körber Pharma Software is a leading provider of software solutions for the pharmaceutical and biotechnology industries. As we enter a phase of strategic transformation and international scale-up, we are seeking an experienced leader to shape and future proof our global marketing function.

As Head of Marketing - Software, you will be responsible for the global strategic positioning of our software and service portfolio and will further develop marketing into a strategically aligned, growth oriented corporate function. You will lead a small international team of software marketing experts within a global marketing function and contribute measurably to pipeline and revenue growth.

Tasks & Responsibilities Software Marketing Strategy

Develop and implement a global marketing strategy for the entire software and service portfolio within the pharma and biotech environment derived and integrated into an overall global Marketing function

Build a clear and differentiated solution and product narrative across all relevant target audiences and channels

Identify market opportunities through market, customer and competitive analyses, deriving strategic growth initiatives

Go to Market & Product Marketing

Own go to market strategies and market launches of new releases, services and products

Develop value propositions, messaging frameworks and use case driven content

Collaborate closely with Product Management, Services and Sales to ensure effective portfolio positioning

Demand Generation & Pipeline Growth

Plan and manage international marketing campaigns for software and services to drive lead generation and accelerate pipeline growth in collaboration with central digital marketing team

Further develop data driven marketing processes and marketing automation

Own performance relevant KPIs such as pipeline contribution, conversion rates, CAC, and marketing investment efficiency

Storytelling & Digital Marketing

Ensure a consistent, customer centric storyline across all touchpoints

Create compelling value propositions, product descriptions and thought leadership content for a global audience

Advance the digital presence (website, SEO/SEM, social media, paid ads)

Content Excellence & Sales Enablement

Develop global marketing and sales collaterals

Ensure efficient delivery and use of these materials across all target markets

Build and manage a professional sales enablement framework, including training for new products and solutions

Lead, coach and develop the software marketing team

Establish clear roles, processes and KPIs in line with global function

Manage the marketing budget and allocate resources efficiently

Cross Functional Collaboration

Partner closely with Sales to achieve joint pipeline targets and strengthen sales enablement

Foster a collaborative, results oriented working culture in cross functional projects (Sales, Product Management, Communications, Services)

Provide regular reporting to executive leadership on marketing performance, market developments and competitive landscapes

Your Profile Professional Qualifications

Degree in Marketing, Business Administration or a comparable field

Several years of experience in senior marketing roles, ideally in the pharma, biotech or life sciences environment

Proven expertise in go to market, product marketing, demand generation and complex B2B buyer journeys

Experience with data driven marketing and modern marketing tools and automation systems

Strong KPI and performance orientation

Experience collaborating with international, cross functional teams

Strategic thinker with strong execution skills

Leadership personality with the ability to inspire and develop teams

Strong analytical skills, KPI orientation and strategic mindset

Creative thinker with strong storytelling and communication abilities

High level of ownership, initiative and results orientation

Strong execution power and proactive working style

Apply now and join our team!

Ready for your next step? Click on 'Apply now' to get started right away! As long as the position is advertised, you can apply at any time.

We value diversity and therefore welcome all applicants - regardless of gender, nationality, ethnic or social origin, religion/belief, disability, age, sexual orientation and identity, and any other protected status. You can find out more about our culture here Culture at Körber - it's worth taking a look!

If you have any questions or technical problems, please send us an e mail to . José Miguel de Barbosa Mendonça de Morais Sarmento is the responsible person for this job advertisement. We work with permanent partners and therefore ask recruitment consultants to refrain from contacting us by e mail or telephone.

Körber is a global technology company for intelligent manufacturing and supply chain solutions. As a reliable innovation partner, Körber turns entrepreneurial thinking into customer success by providing leading technology to fuel what's next - from end to end pharma production and advanced supply chain solutions to high tech machinery and process equipment. Körber combines deep domain expertise with integrated hardware, software, and digital services, to help customers take the next step. The Business Area Pharma is part of Körber, a global technology company for intelligent manufacturing and supply chain solutions.