Head of FanReach (Programmatic Lead)
Posted 1 day 22 hours ago by Better Collective A/S
Better Collective is a leading iGaming media group that improves the sports betting & gaming experience for bettors across the world. Through innovative technologies, trusted platforms, and data-driven products, we create a transparent and safe environment for users and a high-value environment for advertisers.
We are now seeking a Head of FanReach / Programmatic Lead to drive the continued growth of our programmatic business and lead the commercial expansion of FanReach - Better Collective's first-party audience proposition and specialist sports media agency.
This role is suited for a senior programmatic professional (8+ years) with deep agency experience, who can combine executional expertise with product development, client leadership, and commercial growth.
THE ROLE
Reporting to the Director of Performance (Agency & Paid Media), you will lead the execution of Better Collective's paid media strategy, managing programmatic buying, supply-side optimisations, and campaign performance.
You will also lead FanReach , our dual offering:
FanReach Audiences : A first-party sports fan data product, available as off-the-shelf, custom, and contextual segments across leading DSPs and resellers.
FanReach Agency : an internal agency helping sports and sports betting clients activate smarter campaigns across programmatic, CTV, social, PPC, and BetSense dynamic creative.
Key Responsibilities:
Programmatic Media (Core Remit)
Develop and execute programmatic strategies to drive performance for advertisers.
Manage end-to-end campaign setup, optimisations, and reporting across DSPs.
Translate client objectives into trading goals; deliver actionable insights from campaign data.
Troubleshoot delivery issues, ensure smooth execution, and generate ROI analysis.
Collaborate internally to improve workflows and identify growth opportunities.
Define and package audiences using Better Collective's publisher O&O first-party data.
Build and maintain taxonomy of off-the-shelf segments and bespoke custom audiences.
Set pricing strategies and optimise yield across data resellers (LiveRamp, Experian, clean rooms).
Support sales teams with enablement materials (decks, case studies, pricing) for data monetisation.
Provide product feedback to enhance FanReach's positioning as the leading sports-specific data set.
Lead agency operations including media planning, trafficking, optimisations, and client reporting.
Run omni-channel campaigns across programmatic, social, CTV, DOOH, audio, and PPC.
Lead client servicing: onboarding, campaign reviews, and performance calls.
Partner with sales to design proposals and present FanReach solutions to sports and operator brands.
Ensure campaigns deliver on both performance and brand-building KPIs.
Smart upselling of campaigns based on performance data and hitting KPIs.
8+ years' experience in programmatic/media, ideally agency-side or publisher trading desks.
Hands-on DSP experience (TTD, DV360, Yahoo, etc.) and strong knowledge of measurement and attribution.
Proven ability to monetise first-party data and manage reseller/distribution partnerships.
Experience with agency operations: ways of working, client leadership, media planning, campaign execution.
Strategic thinker with commercial acumen, able to package and position new products in-market.
Excellent communication skills; confident in presenting to C-level stakeholders.
Familiarity with iGaming, sports, or entertainment sectors is a plus.
Other
An interest in sports betting would be useful.
Knowledge of ad fraud, viewability and brand safety and how these are measured, managed and fit into the programmatic advertising landscape would be useful.
LOCATION
Location preference is to be within one of Better Collective's Europe Offices (with an ideal candidate being in London). Location can be flexible for the right candidate. Working hours mean evenings are sometimes required working with a US and international market.
APPLICATION DEADLINE
We are looking forward to hearing from you as soon as possible.
Start date: As soon as possible.
QUESTIONS
If you have any questions about the position, you are welcome to write to the Director of Operations (Paid Media), Ryan Barnett at . Please do not send CV and cover letters to this address, inquiries only.
THE BUSINESS
Better Collective is an international growth company working to give customers a better and more secure iGaming experience. Through our products, we will create a more transparent and honest business. Our ambition is that quality and innovation must also apply to the iGaming industry and we are determined to set new standards and to take the lead in the market. We are a dynamic, energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions.
EQUAL OPPORTUNITY EMPLOYER
We are an equal opportunity employer and we take pride in being our true, unconventional selves and treat each other with respect, just as we would with friends. We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds, ways of thought, etc.