Head of Demand Generation

Overview

Head of Demand Generation B2B HubSpot

Location: Hybrid Manchester City Centre (2 days in the office, 3 days WFH)

Salary: £55,000-£60,000 + 10% Discretionary Annual Bonus

Are you a demand gen pro ready to shape a strategy from the ground up?

We're hiring a Head of Demand Generation for a well-established, high-growth B2B finance business that's investing in marketing for the first time, and they're doing it properly.

You'll report directly to a newly appointed, commercially savvy CMO who's building the team from scratch. This is a rare chance to take full ownership of demand gen - strategy, tech stack, and execution - and really make your mark.

Responsibilities

• Develop and lead the full-funnel demand generation strategy
• Own HubSpot (Sales & Marketing Hubs) and manage all workflows, lead scoring, segmentation, reporting
• Use Cognism to build targeted prospect lists for campaigns
• Drive high-quality MQLs to an in-house Telemarketing team
• Run integrated digital campaigns (LinkedIn, email, paid, SEO, website)
• Report on funnel performance, campaign ROI, and lead progression

Qualifications

• B2B demand gen experience - ideally in fintech, financial services, or SaaS
• HubSpot superuser (Sales & Marketing Hubs)
• Hands-on experience with Cognism or similar data tools
• Great collaborator with Sales/Telemarketing

Why this role?

• Part of a wider marketing transformation - this is the first demand gen hire
• Growing business with clear plans and momentum
• Hybrid role - 2 days/week in Manchester city centre