Head of Customer Growth

Head of Customer Growth

• Have you successfully delivered % growth, year-on-year, over several consecutive years (+3), in new customers, subscriptions, or members?
• Can you point to examples where you've optimised CRM, and data strategy, to unlock new customer segments?
• Are you skilled at, and experienced in, creating and/or adapting value propositions to drive growth in untapped, or under-served markets?

If so, this could be the perfect role for you.

We are a specialist recruitment agency. Our clients include membership organisations, awarding bodies, regulators, learning providers, and charities.

Key facts:

Full-time, permanent role

Starting salary of circa. £70,000

Benefits Package includes life assurance, private medical insurance, group personal pension plan with up to12% employer contributions, etc.

Hybrid working pattern: home-working blended (av. 3 days), with working out of client's offices (av. 2 days), in Cambridgeshire region.

The role

Our client has an ambitious 5-year strategy to double their customer base, alongside transforming the way they engage and grow their global B2C membership.
With plans to increase membership by over 100% over the next 4-5 years, they're investing significantly in new talent, optimising new technology, and are adopting bold strategies, to deliver this growth.

As Head of Customer Growth, you'll report to a commercially-minded Product Director, and will lead on identifying and converting new customer segments, optimising performance across CRM and digital touchpoints, and scaling growth through data-driven decision-making.

This is a pivotal role for someone who thrives on building, iterating, and delivering measurable results, at pace.

Key Responsibilities of the role include:

• Lead and deliver a strategic membership acquisition plan, setting ambitious growth targets, analysing market trends, and driving innovative sales and marketing campaigns.
• Enhance the end-to-end member experience, from initial contact through onboarding and retention, working closely with Product Managers to maximise value.
• Build and manage a high-performing team, setting clear goals, fostering cross-functional collaboration, and bringing in talent from diverse sectors.
• Leverage data and analytics to track key acquisition metrics, identify new target audiences, and inform strategy through insightful reporting to leadership.
• Ensure cost-effective use of resources, managing the acquisition budget to maximise ROI across all membership categories.
• Stay ahead of industry trends, integrating best practices and emerging strategies into acquisition efforts to drive continuous improvement and innovation.

Knowledge, Skills & Experience:

• Proven track record of delivering strong, consecutive year, YoY growth, in a B2C customer, subscription or membership environment
• Strong experience with CRM, data analytics, and customer segmentation
• Ability to evolve and align value propositions to new markets
• Commercially savvy, tech-literate, and confident working at pace Experience in a growth-focused environment (e.g., scale-ups, private sector, transformation)

Interested?

For a confidential conversation with FJWilson Talent, please contact Fiona Wilson on , or email us at

Please note, we reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

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The services advertised by FJWilson Talent Services are those of a recruitment business.

We encourage applications from all sections of the community. Furthermore, qualifications and/or experience identified are indicative. We will consider applications from candidates who have comparable qualifications and/or experience for role advertised