Head of CRM

Salary: £100,000 - 100,000 per year

Requirements

• We are looking for strong CRM leadership experience within a high-growth or fast-paced environment.
• We need a proven track record of building and scaling lifecycle programmes, not just optimising existing ones.
• We want a commercial mindset with a focus on revenue, retention, and customer value.
• We require hands on experience with modern CRM platforms such as Braze or similar tools.
• We need experience leveraging automation and AI within CRM workflows.
• We are looking for someone comfortable operating at both strategic and executional levels.
• We need strong stakeholder management and cross functional collaboration skills.
• We value experience leading, coaching, and developing high performing teams.

Responsibilities

• We own and evolve the end to end CRM strategy aligned to commercial growth targets.
• We build and optimise multi channel lifecycle journeys including onboarding, engagement, reactivation, and cross sell.
• We drive segmentation and personalisation at scale.
• We implement and scale AI driven workflows to improve speed and efficiency.
• We establish a fast paced testing and experimentation culture.
• We define and own CRM KPIs tied directly to revenue and customer value.
• We lead, coach, and develop a high performing CRM team.
• We partner closely with performance, product, and martech teams.
• We work hands on to move quickly from idea to build, test, and optimise.

Technologies

• AI
• CRM
• Marketing

More

We are a leading high growth FinTech undergoing a major transformation across performance and lifecycle marketing. We have strong foundations in place and are looking for a senior CRM leader to take ownership of the function and elevate it into a best in class, commercially driven engine. This is a high ownership role with real autonomy, based in London with three days per week in the office. We offer the opportunity to shape and scale a modern CRM function in a fast moving, ambitious environment, with AI and automation at the core of the roadmap and a clear impact on revenue and growth.

last updated 25 week of 2026