Head of CRM - FinTech

Head of CRM - High Growth FinTech

£110,000 - £125,000 + bonus

London (3 days per week)

We've partnered with a leading high-growth FinTech-up undergoing a major transformation across performance and life cycle marketing. With strong foundations already in place, they are now looking for an Associate CRM Director to take ownership of the function and elevate it into a truly best-in-class, commercially driven engine

This is not a maintenance role. It's a build, scale and optimise opportunity for someone who wants real ownership and impact.

The Role

You'll take full ownership of CRM strategy and execution across a key market, leading a small, capable team and working closely with senior stakeholders across marketing, product and technology.

The focus is on driving revenue and retention, building high-performing life cycle programmes, embedding automation and AI into campaign execution, and moving quickly from idea to build, test and optimise.

This is a hands-on leadership role where you'll be expected to lead from the front, not sit above the detail.

What You'll Be Doing

• Own and evolve the end-to-end CRM strategy, aligned to commercial growth targets
• Build and optimise multi-channel life cycle journeys including onboarding, engagement, reactivation and cross-sell
• Drive segmentation and personalisation at scale
• Implement and scale AI-driven workflows to improve speed and efficiency
• Establish a fast-paced testing and experimentation culture
• Define and own CRM KPIs tied directly to revenue and customer value
• Lead, coach and develop a high-performing CRM team
• Partner closely with performance, product and martech teams

What They're Looking For

• Strong CRM leadership experience within a high-growth or fast-paced environment
• Proven track record of building and scaling life cycle programmes, not just optimising
• Commercial mindset with a focus on revenue, retention and customer value
• Hands-on experience with modern CRM platforms such as Braze or similar
• Experience leveraging automation and AI within CRM workflows
• Comfortable operating at both strategic and executional level
• Strong stakeholder management and cross-functional collaboration

Why This Role

• High ownership and autonomy
• Opportunity to shape and scale a modern CRM function
• AI and automation at the core of the roadmap
• Fast-moving, ambitious environment
• Clear impact on revenue and growth

*Rates depend on experience and client requirements