Head of Commercial
Posted 2 days 8 hours ago by Mobilise
£125,000 - £150,000 Annual
Permanent
Full Time
Public Sector Jobs
England, United Kingdom
Job Description
Head of Commercial
December 2025
Location: Hybrid (remote first, with regular working days in London)
Base Salary: £75 95k (depending on experience) with performance based bonus, benefits and equity
About Mobilise Mobilise is a social care tech start up and the UK's fastest growing online provider of support for the country's 13.6 million unpaid adult carers (those who support a family member or friend due to illness, disability, mental ill health or substance misuse issues). We believe caring for a family member, friend or neighbour should be properly supported so that together we care and thrive.
We've worked with 40+ local authorities and the NHS to find new ways to support carers in their areas. We have ambitious plans to grow the number of clients we work with, so that we can reach more carers and develop new tools.
We're a small but growing team with 24 full and part time members - many with care experience. We work remotely, with one day a week working together in London. We are an inclusive employer, valuing diversity and the unique perspectives each individual brings.
We believe passionately in our mission, so we work hard to be ambitious in the change we make. We bring our whole selves to work, we support each other to learn and grow - including learning from mistakes (and even celebrating them!). As a values led organisation our people have a values led approach.
The Role The Head of Commercial will report to the Chief Executive Officer and work closely with the Co Founders, serving as a key member of the organisation's executive leadership team - our "Team Heads" group.
This is a revenue driving leadership role that combines commercial strategy, new business development and go to market excellence. Your primary focus will be driving Mobilise's commercial growth through the UK local authority market, establishing us as a dominant player in our sector. You will own the end to end commercial engine: leading our New Business and Partnerships functions, defining and executing our B2B marketing and GTM strategy, and building strategic commercial partnerships that exponentially broaden our reach and market presence.
This role requires someone who can win deals and build the systems, positioning and partnerships that make future deals inevitable. As we scale, this role represents a clear pathway to Chief Revenue Officer, with the opportunity to build and lead a broader commercial function as the business grows.
Primary Objectives Drive revenue growth: Own and deliver ambitious revenue targets through direct new business development with local authorities and commissioners, achieving significant year on year growth in contract value and client base.
Build strategic commercial partnerships: Identify, negotiate and activate commercial partnerships - including referral partners, sector bodies, technology integrators and distribution channels - that dramatically expand market reach and accelerate revenue growth.
Lead go to market strategy: Define and execute comprehensive GTM plans for new services, market segments and geographic expansion that position Mobilise advantageously in competitive tender environments.
Establish market leadership: Position Mobilise as the undisputed leader in technology provision for unpaid carers, setting new standards for what's possible in the sector and fundamentally shifting how commissioners approach digital carer support.
Scale the commercial engine: Build repeatable, efficient sales processes and pipeline development capabilities that enable the business to scale beyond founder led sales.
Enable organisational growth: Provide commercial intelligence, market insights and strategic guidance to inform product development, pricing strategy and overall business direction.
Who You Are We're seeking a commercially astute, mission aligned leader with deep local government expertise who can drive revenue growth while overseeing the B2B marketing required for us to be successful. You thrive in hands on environments where you must both close deals yourself and build the commercial infrastructure for others to succeed. You understand that in social care and local government, commercial success requires equal parts sector credibility, relationship capital and strategic patience.
Essential Experience & Skills
December 2025
Location: Hybrid (remote first, with regular working days in London)
Base Salary: £75 95k (depending on experience) with performance based bonus, benefits and equity
About Mobilise Mobilise is a social care tech start up and the UK's fastest growing online provider of support for the country's 13.6 million unpaid adult carers (those who support a family member or friend due to illness, disability, mental ill health or substance misuse issues). We believe caring for a family member, friend or neighbour should be properly supported so that together we care and thrive.
We've worked with 40+ local authorities and the NHS to find new ways to support carers in their areas. We have ambitious plans to grow the number of clients we work with, so that we can reach more carers and develop new tools.
We're a small but growing team with 24 full and part time members - many with care experience. We work remotely, with one day a week working together in London. We are an inclusive employer, valuing diversity and the unique perspectives each individual brings.
We believe passionately in our mission, so we work hard to be ambitious in the change we make. We bring our whole selves to work, we support each other to learn and grow - including learning from mistakes (and even celebrating them!). As a values led organisation our people have a values led approach.
The Role The Head of Commercial will report to the Chief Executive Officer and work closely with the Co Founders, serving as a key member of the organisation's executive leadership team - our "Team Heads" group.
This is a revenue driving leadership role that combines commercial strategy, new business development and go to market excellence. Your primary focus will be driving Mobilise's commercial growth through the UK local authority market, establishing us as a dominant player in our sector. You will own the end to end commercial engine: leading our New Business and Partnerships functions, defining and executing our B2B marketing and GTM strategy, and building strategic commercial partnerships that exponentially broaden our reach and market presence.
This role requires someone who can win deals and build the systems, positioning and partnerships that make future deals inevitable. As we scale, this role represents a clear pathway to Chief Revenue Officer, with the opportunity to build and lead a broader commercial function as the business grows.
Primary Objectives Drive revenue growth: Own and deliver ambitious revenue targets through direct new business development with local authorities and commissioners, achieving significant year on year growth in contract value and client base.
Build strategic commercial partnerships: Identify, negotiate and activate commercial partnerships - including referral partners, sector bodies, technology integrators and distribution channels - that dramatically expand market reach and accelerate revenue growth.
Lead go to market strategy: Define and execute comprehensive GTM plans for new services, market segments and geographic expansion that position Mobilise advantageously in competitive tender environments.
Establish market leadership: Position Mobilise as the undisputed leader in technology provision for unpaid carers, setting new standards for what's possible in the sector and fundamentally shifting how commissioners approach digital carer support.
Scale the commercial engine: Build repeatable, efficient sales processes and pipeline development capabilities that enable the business to scale beyond founder led sales.
Enable organisational growth: Provide commercial intelligence, market insights and strategic guidance to inform product development, pricing strategy and overall business direction.
Who You Are We're seeking a commercially astute, mission aligned leader with deep local government expertise who can drive revenue growth while overseeing the B2B marketing required for us to be successful. You thrive in hands on environments where you must both close deals yourself and build the commercial infrastructure for others to succeed. You understand that in social care and local government, commercial success requires equal parts sector credibility, relationship capital and strategic patience.
Essential Experience & Skills
- Proven local government/public sector sales track record with demonstrable success selling into local authorities, particularly in social care, health or adjacent sectors - ideally with SaaS, technology or service contracts exceeding £100k ARR.
- New business leadership with direct responsibility for revenue targets, pipeline management and deal closure in complex, multi stakeholder B2B environments.
- Strategic partnership development - experience identifying, structuring and activating commercial partnerships that drive meaningful revenue impact or market access.
- Deep understanding of local authority procurement, commissioning cycles, decision making structures (particularly across social care and health) and the political and budgetary dynamics that shape buying behaviour.
- B2B marketing and positioning expertise - ability to craft compelling value propositions, develop sales enablement materials and orchestrate demand generation that accelerates sales cycles.
- Go to market strategy experience - including market segmentation, competitive positioning, pricing strategy and launch planning for new products or services.
- Commercial acumen and data driven decision making - speak fluently about pipeline metrics, conversion rates, CAC, LTV and business impact while maintaining strategic vision.
- Relationship builder with sector credibility - existing networks in local government social care and ability to open doors that others cannot.
- Entrepreneurial resilience - operated in resource constrained, fast moving environments where you have been strategic, scrappy and solutions focused in equal measure.
- HubSpot fluent - deep understanding of CRM, specifically HubSpot native knowledge and significant experience to optimise our pipeline and workflows.
- Own and deliver annual revenue targets through direct sales activity and team leadership.
- Lead end to end sales cycles with local authorities from initial engagement through contract signature, including tender responses, stakeholder engagement and negotiation.
- Build and manage a high quality pipeline of opportunities across local authorities and NHS organisations.
- Develop deep relationships with key decision makers, commissioners and influencers across target local authorities.
- Provide accurate revenue forecasting and commercial reporting to leadership team and board.
- Contribute to company wide strategic decisions as part of the leadership team, bringing commercial insight and market intelligence.
- Identify and prioritise strategic commercial partnership opportunities that accelerate revenue growth and market penetration (e.g. sector bodies like ADASS, technology platform partnerships, referral partners, commissioning support units).
- Lead partnership negotiations and structure commercial arrangements that create mutual value.
- Activate and manage partner relationships to ensure they deliver measurable business impact.
- Develop channel strategies that leverage partner networks to reach new local authority clients more efficiently.
- Build and maintain relationships with key influencers in the local government social care ecosystem.
- Define and own comprehensive GTM strategy aligned with ambitious growth goals, including market segmentation, targeting, positioning and channel strategy.
- Lead product marketing and positioning efforts to articulate clear differentiation in competitive tender environments.
- Develop compelling value propositions, business cases, ROI models and case studies that win tenders and accelerate procurement decisions.
- Orchestrate integrated marketing campaigns targeting commissioners, social care leads and elected members.
- Shape how local authorities think about digital carer support, positioning Mobilise's approach as the progressive standard.
- Build repeatable, scalable sales processes including qualification frameworks, proposal templates, pricing models and playbooks.
- Create and maintain world class sales collateral and enablement materials.
- Oversee demand generation strategy and execution (working with existing digital marketing agency).
- Establish and track KPIs across the commercial funnel from awareness through contract signature.
- Lead thought leadership strategy including sector events (e.g. NCASC), speaking opportunities and strategic PR.
- Directly line manage the Business Development and B2B Marketing teams, providing clear direction, coaching and performance management.
- Build capabilities across both teams, developing team members to excel in complex local government sales and marketing environments.
- Foster a culture of commercial excellence, customer centricity and continuous learning.
- Set clear objectives, KPIs and development plans for direct reports.
- Work collaboratively with Content and Carer Engagement teams to ensure B2C marketing strengthens B2B positioning and commercial outcomes. . click apply for full job details