Head of Commercial

Sporting Jobs are working on behalf of our client, a professional football club, to appoint a forward-thinking and results-driven Head of Commercial.

This is a senior leadership role reporting directly to the CEO and is responsible for shaping and executing the club's commercial strategy across multiple revenue streams. The successful candidate will be a strategic operator with strong commercial instincts, capable of maximising revenue from sponsorships, ticketing, hospitality, marketing, food & beverage, retail, and events.

Key Responsibilities:

Develop and implement a clear and progressive commercial strategy aligned with the club's vision and values.

Lead on sponsorship acquisition, activation, and retention at a high level - locally, nationally, and internationally.

Identify new commercial opportunities and partnerships, creating bespoke proposals for potential clients.

Manage and grow income from ticket sales, hospitality, retail, non-matchday events, and food & beverage.

Work closely with the marketing team to ensure brand alignment, campaign delivery, and fan engagement.

Use data and market trends to drive innovation, performance analysis, and commercial growth.

Lead, mentor, and inspire the wider Commercial Department, setting clear KPIs and overseeing their development.

Manage the commercial budget, ensuring cost-effective delivery of revenue-generating initiatives.

Represent the club at networking events and external meetings to promote partnership packages and fan initiatives.

About You:

A bachelor's degree in Business, Marketing, Sports Management, or related field (master's preferred).

Minimum 7-10 years' experience in commercial roles, including 3+ years in a leadership role (sports or entertainment preferred).

Track record of securing and delivering successful sponsorship and partnership deals.

Commercially astute with strong negotiation, leadership, and stakeholder management skills.

Proficient in budget control, financial planning, and performance reporting.

Confident, innovative, and collaborative, with a passion for driving fan-focused commercial growth.

Flexible and able to work evenings and weekends as required.

This is a pivotal opportunity to influence the commercial future of an ambitious football club, leading a high-performing team and developing revenue streams that support both short- and long-term objectives.