Head of Brand Marketing

Requirements

• Proven experience leading social, content and community in a consumer brand or agency setting
• Confident across creative development, messaging, and execution
• Strong understanding of how content and creative come together to build brand relevance
• Experience managing internal teams and external partners across PR, influencer, and partnerships
• Operational strength and the ability to bring structure to a vibrant brand marketing calendar
• Excellent editorial judgement and attention to brand voice and tone
• Low ego, high standards, and a genuine passion for great brand work
• Strong social, content, and community experience is valued, even without extensive PR or Partnership experience

What the job involves

• We're hiring a Social, Community and PR-led Head of Brand Marketing to lead the next phase of our brand storytelling, cultural relevance, and customer engagement. You'll be joining at a pivotal moment in our brand transformation, helping shape and embed a new brand position
• This is a role with social, brand advocacy, and community at its core. You'll lead our presence across, organic social, influencer, partnerships, events, editorial and community, working closely with an external PR agency to amplify reach and impact
• You'll also oversee how the brand speaks across channels, owning copy across product, campaigns, and on-going delivery to ensure clarity, consistency, and a distinctive tone of voice
• Proven expertise in managing a robust brand marketing calendar, along with production and creative skills to support your team in delivering social and editorial content
• Lead the organic social strategy across platforms
• Develop always-on and campaign content plans that reflect brand strategy and cultural relevance
• Inspire a Social Media Manager, Copywriter and Social Creative/Producer to deliver high-quality, consistent, and on-brand output
• Collaborate closely with Creative, Ecommerce, and Digital teams to bring stories to life across channels
• Track performance and optimise content through testing, insight, and platform data
• Lead influencer strategy with day-to-day support from PR agency
• Brief campaigns, guide talent selection, and oversee delivery
• Ensure alignment between influencer output and core content strategy
• Support partnership strategy and identify brand collaborations that feel relevant and amplify awareness
• Work with external consultants to shape and execute partnerships
• Collaborate with the retained PR agencies to align campaigns and messaging across regions
• Contribute to internal and external messaging, including press and corporate comms
• Oversee brand events and activations with support from external partners
• Ensure each event reflects the brand's evolving identity and connects meaningfully with audiences
• Track performance and learnings to inform future plans
• Work with team members to ensure consistent tone of voice across B2C and B2B channels
• Manage copy workflows across product, campaign, web, retail, and press
• Build and maintain efficient systems for intake, prioritisation, feedback, and approval
• Ensure all written output supports broader creative and commercial goals
• Manage and mentor the Social Media Manager, Copywriter and Social Creative/Producer
• Foster a culture of creativity, clarity, and collaboration
• Work closely with the VP of Brand to connect strategy with strong, consistent execution