Head of Brand
Posted 5 hours ago by THE NET-A-PORTER GROUP LIMITED
NET A PORTER is a leading luxury fashion destination for women, delivering fashion, fine jewellery, watches and lifestyle collections worldwide. We are seeking a talented Head of Brand Marketing to join the team.
Location: Westfield office in Shepherd's Bush
Reporting to: Global Brand and Marketing Director
Responsibilities- Lead the execution and amplification of 360 multichannel brand campaigns, key launches, partnerships and awareness driving initiatives across all customer touchpoints.
- Collaborate with creative teams to develop compelling brand marketing concepts, pitches, campaigns and innovative ideas that strengthen brand positioning.
- Measure campaign performance against agreed KPIs, providing clear reporting and actionable insights to key stakeholders across the business.
- Build and nurture brand loyalty through customer engagement initiatives, ensuring a consistent and impactful brand experience across all channels.
- Partner closely with teams across the business, including Digital, Editorial Content and Performance Marketing, to integrate brand strategy into all marketing activity and maximise campaign impact.
- Identify and develop partnership opportunities that drive brand awareness and support key brand objectives, managing relationships with external agencies where appropriate to deliver successful initiatives.
- Manage the brand marketing budget, allocating resources effectively while staying ahead of consumer trends, industry developments and emerging opportunities to create innovative brand experiences, including immersive marketing, technology integrations and new campaign amplification strategies.
- Strong knowledge of consumer trends, culture, emerging technology and new media, with the ability to drive innovation and identify progressive ways to communicate and engage with customers.
- Highly strategic and analytical, able to combine data, insight and commercial understanding to develop rigorous marketing plans that deliver against objectives and KPIs.
- A solution focused leader with end to end ownership of campaigns, acting as a guardian of delivery from concept through to execution, measurement and optimisation.
- Excellent communication and stakeholder management skills, with significant experience influencing and securing buy in from senior stakeholders while collaborating effectively across all areas of the business.
- Proven experience leading teams within fast paced, complex and multi layered organisations, combining strong marketing, digital, leadership and people management capabilities.
- Demonstrated success managing global teams, budgets, deadlines and large scale marketing initiatives, balancing creative thinking, commercial acumen, financial management and business priorities.
- Broad expertise across multiple marketing channels and platforms, with a track record of delivering results at pace while maintaining professionalism and high emotional intelligence.
- Experience within luxury fashion or lifestyle brands is preferred; eCommerce experience desirable but not essential.
- Competitive salary with performance bonus schemes dependent on role.
- Pension scheme with contributions from both employee and employer.
- Portal offering discounts on theme parks, cinema tickets and other leisure activities.
- Famous staff discount and exclusive staff sales.
- Private healthcare for employee and family.
- Flexible working arrangements.
- Chance to be part of a fun and caring team that supports each other.
LuxExperience is an equal opportunities employer, encouraging people with a diverse range of backgrounds to apply. We recognise and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race, nationality, religion, colour, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please let us know.