Growth Manager - Digital Marketing

At Simmer, we're building the future of healthy, high-flavour, feel-good eating. With tens of thousands of subscribers and a mission to make better food easier for everyone, we're scaling fast, and we're just getting started.

Number 5 in the Sunday Times's fastest growing companies, we're backed by impressive growth, an engaged community, and a product that makes healthy eating accessible for everyone, even those with no time.

Now we're looking for a Growth Manager - Digital Marketing to drive customer acquisition through high-impact, data-led campaigns that scale efficiently while delivering exceptional creative.

This isn't just about pulling levers in Meta or Google Ads - though you'll do plenty of that. It's about owning the performance media machine: knowing what to test, when to scale, when to kill, and how to build repeatable winners.

You'll work closely with our Founder and Growth Director to create ads that drive serious revenue, while keeping a ruthless eye on efficiency. You'll be both operator and strategist - in the accounts daily, but with the brain to think bigger, faster, smarter.

If you're a restless builder who moves at 2x speed, sweats the detail, and gets energy from seeing the numbers move, you'll love it here.

• Performance Media Buying
• • Be in the accounts daily - Meta, Google, TikTok
  • Plan, execute, and optimise campaigns for ROAS, CPA, and LTV
• Creative Performance Feedback Loops
• • Analyse ad performance to identify what's working and what's not, then brief creatives with clear, data-driven direction
  • Suggest new formats and iterations based on research and testing, and establish reporting systems that ensure the creative team is continuously optimising output for maximum impact
  • Brief the team to experiment with formats, hooks, and messaging to find scalable, repeatable winners
  • Drive the balance between speed and quality - rapid testing without wasting spend
• Data & Decision Making
• • Monitor daily performance and make quick, data-led calls
  • Own channel reporting - know the numbers and share clear, actionable insights
  • Spot trends early and react before the competition
• Budget Ownership
• • Manage budgets to hit growth targets while protecting efficiency
  • Reallocate spend dynamically based on performance
• Innovation
• • Stay ahead of platform changes in, new features, and emerging channels
  • Test new opportunities without losing focus on the core

What Success Looks Like

• A steady stream of winning creatives fuelling profitable growth
• Clear, data-backed decisions that maximise return on spend
• Consistent, sustainable improvements in ROAS, CPA, and LTV
• Simmer is always ahead of the curve in digital acquisition

• Performance marketer first; you live in Ads Manager
• Proven track record scaling Meta, Google, TikTok and YouTube campaigns profitably
• Always on; you care enough to regularly check the numbers, because you want to win

• Analytical mindset; you're obsessed with the numbers and what drives them
• Creative eye; you know why an ad hits and how to replicate it
• Capable of leading media buying strategy while executing it yourself
• Thrives in fast, high-tempo environments; loves the pace, not afraid of it

Bonus points if you have:

• Experience in subscription/DTC growth
• Strong grasp of attribution and incrementality
• Experience with CRO and landing page testing

• We're the 5th fastest growing company; huge momentum, huge opportunity
• Be part of the growth team building a generational brand
• Unlimited holiday (performance dependent)
• Quarterly team offsites & London HQ
• Loads of Simmer meals and early access to new launches

Diversity & Inclusion at Simmer

We believe different perspectives fuel innovation. If you need adjustments during the hiring process, let us know - we've got you.