Growth Analytics Lead

Posted 2 days 16 hours ago by Parkopedia

Permanent
Full Time
Other
London, United Kingdom
Job Description
Overview

The role

As Growth Analytics Lead, you'll be responsible for driving insight across both sides of our marketplace - supporting the B2B sales team through CRM data and reporting, while leading directly on analytics across B2C marketing and product. This is a highly cross-functional role, working with Marketing, Product, Pricing, BI and Sales to understand what drives growth, measure impact, and identify opportunities to optimise performance.

You'll balance hands-on analytics with strategic ownership - ensuring leadership has visibility of the full growth funnel, from lead generation and sales conversion to customer acquisition, product adoption, retention and lifetime value.

How to make an impact

  • Lead Growth Analytics, shaping how data drives decisions across marketing, product and sales.

  • Oversee the CRM Analyst, ensuring data quality, reporting and analysis to effectively support our B2B sales leadership with pipeline visibility, performance analysis and forecasting.

  • Partner with Marketing to measure campaign effectiveness, optimise channel spend, and track customer acquisition cost (CAC) vs lifetime value (LTV).

  • Work with Product to design and measure A/B tests, analyse user journeys, and identify opportunities to improve adoption and retention.

  • Develop clear reporting and dashboards that give leadership visibility of the entire marketplace funnel - B2B supply and B2C demand.

  • Translate data into actionable insights for non-technical stakeholders, telling the story of what's driving growth and what needs attention.

  • Collaborate with BI & Data to ensure a single source of truth across all growth metrics and avoid duplication of effort.

  • Champion a culture of evidence-based decision making, embedding analytics into daily operations and long-term strategy.

Your background

  • Proven experience in analytics, revenue operations, or commercial insights roles, ideally in a marketplace, consumer tech, or high-growth environment.

  • Strong track record of delivering insights that influenced sales, marketing, or product strategy.

  • Experience partnering with Marketing and Product teams to analyse funnels, campaigns, and user journeys.

  • Solid understanding of RevOps disciplines: CRM data quality, pipeline management, sales forecasting, and performance reporting.

  • Strong analytical toolkit - advanced Excel/Google Sheets, and BI tools (Tableau a plus).

  • Familiarity with A/B testing and experimentation methods, able to measure impact of campaigns and product changes.

  • Comfortable managing or mentoring analysts, with experience ensuring quality and prioritisation of their output.

  • Excellent communication skills - able to translate complex analysis into actionable insights for senior stakeholders.

  • Thrives in a fast-paced, evolving environment, balancing hands-on analysis with strategic thinking.

Ideally you will have

  • Hands-on SQL skills for deeper, ad hoc analysis.

  • Experience with digital marketing analytics (Google Analytics, campaign tracking, attribution platforms).

  • Exposure to product analytics tools and A/B testing frameworks.

  • Familiarity with CRM systems and sales reporting workflows (experience with Pipedrive is a plus).

  • Advanced Tableau (or equivalent) skills to design complex dashboards and visualise growth KPIs.

  • Experience working in a marketplace or multi-sided platform, balancing supply and demand dynamics.

About us

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile, YourParkingSpace and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It's about more than function, it's about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it's how you Arrive.