Growth Analyst - Led Generation

Your Mission

We're looking for a Senior Growth Analyst to own the paid lead-generation engine that feeds our inside-sales funnel across our European markets. This is a builder role at the intersection of paid media and data: you'll run the acquisition campaigns, build the analytics layer that measures them, and use that loop to drive qualified pipeline.

AI is central to how we work. We expect you to use AI to build reporting, design measurement approaches, and speed up analysis and creative/experimentation workflows - not as a novelty, but as a core part of how the role operates and scales.

You'll sit close to both the platforms (Meta, Google) and the data (SQL, dashboards, funnel reporting), and you'll be measured on how efficiently your work turns spend into qualified pipeline and onboarded merchants. We expect you to connect the full chain and to push the system toward the leads that actually convert to volume and value.

Responsibilities

Own paid lead generation across Meta and Google: campaign structure, objectives, bidding strategy, audiences, and day-to-day optimisation, with lead generation as the primary objective.

• Build the analytics and measurement layer, and connect spend to outcomes.
• Write SQL from scratch to join campaign, CRM and onboarding data; use AI to build reporting and design measurement approaches; and own the unit economics of acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive budget allocation decisions.
• Improve signal and integrations between data and ads platforms. Strengthen the flow of conversion signals into Meta and Google (e.g. value-based bidding, lead scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean and reliable.
• Optimise the conversion path. Improve landing pages, forms and lead-capture flows, and ensure clean lead/CRM handoff (UTM/ad-name capture, field mapping, deduplication).
• Run experiments with rigour. Design and read A/B tests (creative, LP, bidding, lead-scoring) with proper methodology and statistical significance - and turn the results into decisions.
• Manage lead generation jointly with sales leaders across markets. Partner with the different country sales leaders in the markets we operate in - aligning on lead volume and quality targets, funnel definitions, feedback loops and priorities so acquisition and sales stay tightly connected per market.

Requirements

4+ years of experience in paid ads and lead generation.

• Hands-on experience running paid acquisition campaigns (Meta, Google, TikTok etc) with lead generation as the objective.
• Strong SQL - comfortable writing queries from scratch and building your own analysis.
• Solid grasp of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and how to use them for decisions.
• A strong inclination toward AI - actively using AI tools to build reporting, accelerate analysis, and improve how you work.
• Comfort designing and interpreting A/B tests with statistical rigour.
• Clear written and verbal communication.

Nice to have

• Experience in fintech, payments, or another high-velocity inside-sales / SMB-acquisition environment.
• Familiarity with lead scoring, value-based bidding (tROAS) and conversion APIs (CAPI / Enhanced Conversions).
• Experience with CRM/marketing-data integrations (e.g. HubSpot, UTM/ad-name capture, field mapping).
• Dashboarding (Looker, HTML/Chart.js, or similar) and a habit of building reusable internal tooling.
• Experience operating across multiple markets.

The Perks

• We trust you, so we offer flexible working hours, as long it suits both you and your team.
• Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps.
• Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support.
• Cycle-to-Work Scheme.
• Health and Life Insurance.
• Pension Scheme.
• 25 days of Annual Leave (+ Bank Holidays).
• Office snacks every day.
• Friendly, comfortable and informal office environment in Central London.

Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.