Group Sales Director - Gallen Group

Group Sales Director - Gallen Group

Gallen Group is an established and ambitious hospitality group with a strong reputation for delivering exceptional guest experiences.

As the group continues to grow, we are seeking an experienced and commercially driven Group Sales Director to lead our sales strategy and maximise revenue opportunities across the Gallen Group.

This is a senior leadership position for an accomplished sales professional who can combine strategic thinking with a hands on approach to business development, relationship management and sales performance.

The Role

As Group Sales Director, you will take overall responsibility for the development and delivery of the Gallen Group's sales strategy.

You will lead the sales function across the group, identify new revenue opportunities, develop high value relationships and ensure that the sales team consistently delivers against ambitious commercial targets.

Working closely with the Group leadership team, General Managers, Revenue, Marketing and Operations, you will play a central role in driving the continued commercial growth of the business.

About the role Key Responsibilities

• Develop and lead the overall sales strategy for Gallen Group in line with the group's commercial objectives.

• Set ambitious but achievable sales targets across the group and ensure consistent delivery against agreed KPIs.

• Lead, motivate and develop the group sales team, creating a high-performance and accountable sales culture.

• Identify new markets, sectors and revenue opportunities to drive business growth.

• Develop and maintain strong relationships with key corporate clients, agencies, tour operators, event organisers, local businesses and strategic partners.

• Personally manage and develop key strategic accounts and high value relationships.

• Drive new business development through proactive sales activity, networking, industry relationships and targeted commercial initiatives.

• Develop group wide sales plans covering accommodation, corporate business, meetings and events, weddings, leisure, groups, food & beverage and other relevant revenue streams.

• Work closely with Revenue and Operations to maximise occupancy, average rate, spend and overall profitability.

• Work with the Marketing team to develop campaigns and initiatives that generate qualified sales opportunities.

• Oversee the group's sales pipeline, ensuring effective lead generation, conversion and account management.

• Establish clear sales processes, reporting structures and performance KPIs across the group.

• Analyse sales performance, market trends and competitor activity and use this information to identify opportunities and address challenges.

• Prepare regular commercial reports and forecasts for the Group leadership team.

• Represent Gallen Group at key industry events, trade shows, networking events and business forums.

• Lead commercial negotiations and major contracts, ensuring they deliver sustainable and profitable business.

• Develop strategic partnerships that enhance the group's profile and generate long term revenue.

• Ensure strong communication and collaboration between the sales team and all operational departments.

• Continuously identify opportunities to improve the group's sales performance, systems and processes.

Leadership & Culture

As Group Sales Director, you will be expected to be a visible and inspirational sales leader.

You will lead by example, remaining actively involved in the market while providing direction, coaching and support to the wider sales team.

You will create a culture where people are encouraged to develop new business, build strong relationships, take ownership of their targets and celebrate commercial success.

About You

We are looking for an experienced and ambitious commercial leader with a proven track record of delivering sales growth.

You will ideally have:

• Significant senior level sales experience, preferably within hospitality, tourism, events or a related industry.

• A proven track record of developing and executing successful sales strategies.

• Strong experience in business development, account management and revenue generation.

• Experience leading, motivating and developing a sales team.

• Excellent commercial awareness and a strong understanding of revenue and profitability.

• An established network of corporate, agency, leisure, group and/or hospitality contacts.

• Exceptional communication, negotiation and relationship building skills.

• Strong leadership, influencing and decision making abilities.

• A highly proactive, target driven and entrepreneurial approach.

• Excellent analytical and reporting skills, with the ability to translate data into commercial action.

• The confidence and credibility to build relationships with senior decision makers and key stakeholders.

• Excellent organisational skills and the ability to manage multiple priorities across a group environment.

• A full driving licence and willingness to travel regularly for business development and client meetings.

What We Offer

• A senior leadership position within an established and growing hospitality group.

• Competitive salary and an attractive performance related package.

• The opportunity to shape and lead the group's overall sales strategy.

• Significant responsibility and autonomy within the role.

• Career development opportunities within Gallen Group.

• Employee benefits and preferential rates across the group.

• A dynamic and supportive working environment.

• The opportunity to build long term commercial partnerships and make a significant contribution to the group's continued growth.

Join Gallen Group

This is an exciting opportunity for an ambitious sales leader to take ownership of the commercial sales direction of a growing hospitality group.

If you are a strategic thinker, an exceptional relationship builder and a proven sales leader who thrives on winning new business and delivering results, we would love to hear from you.

About the company

A family run hotel & bar group owned and managed by the Gallen Family.

Required Criteria

• Proven experience in a senior sales leadership or director role.
• Demonstrable ability to develop and deliver comprehensive sales strategies.
• Track record of maximising revenue opportunities and driving commercial growth.
• Experience in leading and managing sales functions across a group.
• Ability to identify and capitalise on new revenue opportunities.
• Proficiency in developing and maintaining high value relationships.
• Ability to ensure sales teams consistently deliver against ambitious commercial targets.
• Strong commercial acumen and a hands on approach to business development.
• Experience within the hospitality sector.
• Ability to collaborate effectively with Group leadership, General Managers, Revenue, Marketing, and Operations teams.

Desired Criteria

• A degree in a relevant field such as Business, Marketing, or Hospitality Management.
• A proven track record of consistently exceeding sales targets.

Skills you'll need

• Managing Teams
• Sales Performance Management
• Sales Strategy
• Strategy Formulation