Group Head of Marketing

Group Head of Marketing - Rotherham - Competitive Salary DOE We are seeking a commercially driven, hands-on Group Head of Marketing to lead and deliver our marketing strategy across a growing, market-leading business within the fenestration and home improvement sector. This is a senior leadership role with full ownership of marketing strategy and execution. You will drive measurable growth through digital performance, lead generation, brand positioning and ROI-focused campaign delivery, while mentoring and developing a small marketing team. You will work closely with the Managing Director and senior leadership team to ensure marketing activity directly supports sales performance, pipeline growth and long-term business objectives.Benefits:

• Career development opportunities
• Nest pension
• Discounted Westfield
• Staff discounts

Responsibilities will include:

• Develop and implement a data-driven marketing strategy aligned to commercial objectives
• Lead and optimise all digital channels including website, SEO, PPC, paid social, organic social, email and content marketing
• Drive high-quality lead generation and conversion rate optimisation across digital touchpoints
• Manage marketing budgets, allocating spend based on ROI and performance insights
• Define and track KPIs including lead volume, acquisition cost, quote generation and campaign ROI
• Oversee CRM, marketing automation and analytics platforms for accurate reporting
• Lead brand positioning, PR, exhibitions and external communications Create and oversee campaign content, landing pages, brochures and sales materials
• Identify new growth opportunities including regional campaigns, partnerships and trade events
• Provide regular performance reporting and actionable insights to senior leadership

What We're Looking For:

• Proven experience in a senior, hands-on marketing leadership role
• Strong digital marketing and performance campaign expertise
• Data-driven with clear commercial awareness
• Experience linking marketing activity directly to revenue outcomes
• Team leadership and stakeholder management experience
• Fenestration, construction or home improvement sector experience desirable

If you are interested in learning more about this exciting Group Head of Marketing opportunity, please click 'apply now'. Chase & Holland act as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. We specialise in finance, supply chain, HR, IT, and office support recruitment and comfortably service Yorkshire, Derbyshire, Nottinghamshire, Leicestershire, Staffordshire, and Lincolnshire.