Go To Market Digital Account Manager

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Go To Market Digital Account Manager

Apply locations Brighton - HT Full time Posted Yesterday Job Requisition ID: R-

HBX Group is the world's leading technology partner, connecting and empowering the travel industry. We partner with local and global brands in accommodation, transport, activities, and payments through our network of 300,000 hotels worldwide, 60,000 high-value clients such as tour operators, travel agents, and loyalty schemes across 140 source markets. We are tech-driven with a customer-first approach, and our commercial teams possess unmatched local knowledge and relationships. Our team, Team HBX Group, is passionate and dynamic, encouraging innovation and impact daily. We believe that technology, data, and people set us apart, with a 'global approach, local touch' mentality. Headquartered in Palma, Mallorca, we employ around 3,500 people worldwide.

Job Description

We are seeking a versatile digital marketing expert to manage our direct B2C platform and oversee account management for our White Label Solutions in the travel industry.

The ideal candidate will implement marketing strategies across B2C and B2B2C channels, with expertise in digital marketing disciplines and proven methodologies.

The role requires a customer-first mindset and strong commercial acumen.

Responsibilities

• Manage Google Analytics daily
• Oversee PPC campaigns and budget
• Send targeted marketing emails, segment customers, and create email flows to maximize sales
• Ensure website functionality, report bugs, and test platform updates
• Basic HTML skills to edit website content and manage WordPress blog content
• Manage affiliate programs and key publisher relationships
• Create and present reports for clients using Google Analytics and internal MI
• Manage client touchpoints and enhance marketing efforts with White Label partners
• Oversee Reviews.io platform
• Develop white label solutions
• Manage B2B2C industry partner accounts

Skills

• Preferred knowledge of technical SEO
• Experience managing and optimizing PPC campaigns with Google Ads
• Familiarity with SEMrush for keyword and competitor analysis
• Experience with Klaviyo or similar email marketing platforms
• Basic coding skills for website content editing
• Moderate proficiency with Canva or similar tools
• Knowledge of WordPress and Google Search Console

Advantages

• Experience managing White Label Solutions
• Knowledge of API integrations
• Project management certifications

Qualifications

• Degree in Digital Marketing or Business
• CIM Certification

Join us during this exciting phase of transformation as we aim to become the world's leading travel services provider. We offer an innovative, multicultural environment with opportunities to build lasting relationships and develop your career globally.

About Us ESG Commitment

We prioritize ESG, having committed to Amazon's Climate Pledge to become net zero by 2040 and maintaining carbon neutrality for four consecutive years. We actively support environmental sustainability, social development, and human rights across our regions.