General Manager

General Manager Reference Number -

Working Hours Full Time

Benefits See list of benefits below.

Closing Date 30/09/2026

About Us:

Bright Motor Group was founded in 1982 and is now one of Ireland's leading Motor Retailers, representing some of the best-known vehicle brands including Ford, Hyundai, SEAT, Cupra, Volkswagen Commercial, Citroën, Suzuki, Peugeot, Opel, Leapmotor, DS Automobiles and BYD.

With 9 showrooms situated at Airside near Swords, a further 5 at Navan Road and our Bray dealership, we are located close to the motorway network and easily accessible from all areas of Greater Dublin.

As a result of our ongoing expansion and business growth, we are seeking to strengthen our team by appointing positive and motivated individuals to take the business to the next level and achieve the strategic goals that we have set.

Bright Motor Group is currently recruiting a General Manager to represent the Ford brands at our Campus in Airside Swords dealership. This is an exciting opportunity for a driven, customer-focused professional to build a rewarding career with one of Ireland's leading motor retailer groups.

The General Manager will play a pivotal role in shaping the culture, standards, and operational foundations of this multi franchise dealership, as we transition into a centre of excellence. This is a unique opportunity to build, lead, and inspire a growing team and ensure Bright Motor Group operates as the leading automotive destination in the country and the one most trusted by customers.

As General Manager, you will hold a significant leadership position, reporting directly to the Director in Bright Motor Group. Your primary responsibility will be to lead a highly skilled team, driving profitability, surpassing performance targets, and delivering exceptional customer service across all brands.

Role responsibilities:

• Cultivate a high-performance, collaborative leadership culture, engaging effectively with stakeholders at all levels.
• Manage performance of financial, commercial and operational challenges and targets for all areas of the business, ensuring efficient management and achievement of all Sales KPI's and Aftersales KPI's in conjunction with the Group Head of Aftersales and Sales Directors.
• Oversee the implementation of the brand's corporate identity and customer experience standards within the dealership.
• Lead and manage a coordinated one team mindset between Sales and Aftersales to ensure maximum efficiency, profitability and clear communication.
• Build and nurture a robust sales team focused on efficient processes and exceptional customer experience.
• Review performance regularly through metrics and KPIs to ensure dealership targets are met.
• Manage and deliver on multiple objectives in a competitive, target-driven environment.
• Deliver excellent day-to-day operational performance across all indicators.
• Ensure the organisation structure is fit-for-purpose and manage the recruitment, onboarding, personnel training and development along with individual performance management throughout the business.
• Ensure optimum standards are maintained in all aspects of the business with a particular emphasis on employee and customer experience.
• Together with the Director, negotiate and agree yearly sales and aftersales targets with the distributor.
• Take the lead in fostering a culture of continuous improvement by reviewing all channels of customer feedback so that shortcomings are identified and corrective action plans are implemented.
• Position Bright Ford Airside as a centre of excellence and help deliver on our vision of being the most trusted Motor Group in Ireland.
• Ensure the dealership delivers an exceptional customer experience at all levels as measured by the distributor and Brights own internal measurement.
• Be an exemplary ambassador for Bright Motor Group, living our values of joy, imagination, ownership, togetherness and trust.
• Represent the dealership to major customers and professional associations.
• Ensure strict adherence to group policies and processes.
• Assume responsibility for the overall maintenance and upkeep of the dealership facility.
• Implement best practice standards in health and safety (including compliance with all legal obligations) and employee wellbeing.

The ideal candidate will have:

• Minimum 5 years' experience within a General Manager/Dealer Principal role within a franchise dealer.
• Excellent leadership, communication and performance management skills, especially in a pressurised environment.
• Planning and organising skills.
• Experience in a target-driven environment
• The ability to communicate effectively at all levels.
• Business and financial acumen.
• Experience in the areas of talent acquisition, retention and staff development.
• Experience in maintaining exemplary customer relations.
• Sound business acumen with the ability to control costs and increase profits.
• Relevant and up-to-date knowledge of vehicle trends, consumer and vehicle legislation, industry and trade practices.
• Analytical and critical thinking skills.
• Proactive approach to developing, implementing and maintaining best practice systems and processes.
• Strong people management skills and leadership ability.
• Sound business acumen with the ability to control costs and increase profits.
• Excellent interpersonal and communication skills.
• Strong IT and administration skills.
• Ability to work calmly under pressure and deliver results.

What we offer in return:

• Highly Competitive Remuneration Package (Base and Commission).
• Company vehicle.
• Structured training and manufacturer accreditation.
• Career progression opportunities within Bright Motor Group.
• Supportive team environment and modern dealership facilities.

Financial Disclosure
Brightstone Trading Limited T/A Bright Motor Group and its subsidiary companies act as credit brokers and not as lenders. We are Authorised and Regulated by the Financial Conduct Authority. Kitale Limited T/A Bright Ford Airside, Bright Ford Transit Centre and Bright Ford Navan Road - FCA number A000013, Fitzpatrick Motors (Bray) Limited T/A Bright Motor Group Bray - FCA number A000004, Avanacar Limited T/A Bright Suzuki, Bright Citroen, Bright Opel and Bright Leapmotor Airside - FCA Number A004392, Aircom VW Limited T/A Bright Volkswagen Commercial Vehicles, Bright SEAT and Bright CUPRA - FCA number A004603, Bright Hyundai Limited T/A Bright Hyundai - FCA number A004758, Bright Motor City Limited T/A Bright Opel, Bright Peugeot, Bright DS Automobiles and Bright Leapmotor Navan Road FCA number A004807. Finance is Subject to status. Other offers may be available but cannot be used in conjunction with this offer. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. Registered in Ireland: 274417 Registered Office: Address: 305 North Circular Road, Phibsborough, Dublin 7, D07 VX4K Data Protection No: Phone: + 353 1 Email:

Reg Office: 305 North Circular Road,Phibsborough,Dublin 7,D07 VX4K