General Manager

We are seeking an experienced and driven General Manager to lead the day-to-day operations of a flagship Build to Rent residential development comprising close to 300 homes.

You will have full accountability for onsite operations, leading lettings and property management teams to deliver an exceptional resident experience while improving operational efficiency and commercial performance. This is a high-profile role requiring strong leadership, commercial acumen and a genuine passion for customer service.

In addition to managing your own site, you will occasionally support the wider portfolio, including mentoring site managers, visiting other assets and contributing to strategic initiatives.

Key Responsibilities Leadership & People Management

• Lead, coach and develop onsite teams, fostering a high-performance and customer-focused culture

• Oversee onboarding, induction plans, training records and ongoing development

• Conduct regular one-to-ones and performance reviews, providing constructive feedback

• Empower team members through effective delegation and clear goal setting

• Support employee engagement, recognition and, where necessary, performance management

Leasing & Market Strategy

• Provide insight into local market conditions, competitors and resident demographics

• Collaborate with leasing and marketing teams to develop and deliver leasing strategies

• Support the resident journey from enquiry through to move-in when required

• Carry out regular market appraisals and advise on pricing and incentives

Commercial & Financial Management

• Manage site budgets, expenditure and purchasing within authorised limits

• Monitor income, arrears and bad debt, leading on recovery actions where necessary

• Ensure accurate invoicing and adherence to financial procedures

• Identify cost-saving opportunities and additional income streams

• Conduct regular business reviews and performance analysis

Property & Compliance

• Ensure full compliance with health & safety and statutory requirements

• Carry out regular building inspections and oversee issue resolution

• Work closely with facilities management and external contractors

• Lead on insurance claims, legal matters and major incidents

• Coordinate statutory training and compliance processes

Customer Experience

• Create a best-in-class resident community through events, communication and innovation

• Oversee social media activity in collaboration with marketing teams

• Act as escalation point for complex resident complaints

• Drive continuous improvement against resident satisfaction KPIs

Skills, Knowledge & Experience

• Proven experience managing a residential or BTR development to high standards

• Strong customer service background with a resident-first mindset

• Demonstrable experience leading and developing teams (6+ staff)

• Solid financial and budget management experience

• Strong understanding of health & safety and complex building operations

• Confident decision-maker with a proactive, solutions-focused approach

• Highly organised, detail-oriented and resilient

• Excellent communication skills, written and verbal

• IT-literate and comfortable with social media platforms

Desirable Qualifications:

• ARLA

• IOSH