General Manager - UK

About BJAK

Our mission is to build superior applications with positive effects for wider society.

We are the largest insurance platform in Southeast Asia, serving millions and providing equal access to efficient financial services across income classes.

As we expand globally, we are launching in the United Kingdom. Our goal is to build a AI-based insurance platform that empowers users to make the best choices with the highest value and efficiency.

About The Role

The General Manager - UK will lead the build and growth of BJAK's UK business.

This role owns the market end-to-end - from regulatory readiness and insurer partnerships to product launch and revenue growth. You will be responsible for building a competitive insurance platform in the UK by securing strong insurer participation, establishing distribution, and driving commercial performance.

We are looking for a hands on operator who can move quickly from strategy to execution and build a scalable business in a highly competitive market.

What You'll Do: Market Entry & Business Planning

• Lead the execution of the UK market strategy plan, including implementing the business plan covering regulatory setup, partnerships, distribution, and growth strategy.

Regulatory & Licensing

• Oversee the process of obtaining the necessary FCA licences and regulatory approvals required to operate in the UK insurance market.
• Work with internal and external legal and compliance teams to ensure ongoing adherence to FCA requirements and industry standards.

Insurer Partnerships & Distribution

• Build and manage relationships with insurers, underwriting partners, and ecosystem players in the UK market.
• Negotiate commercial partnerships, product distribution agreements, and integration arrangements.
• Develop a strong product lineup from insurer partners to ensure competitive offerings in the market.

Business Development

• Lead the launch of the platform, working closely with product and engineering teams to develop features, integrations, and customer journeys.
• Drive product iteration and execution to strengthen product-market fit.

Operations

• Establish effective operating processes, cadence, and reporting structures to support strong growth and operational performance.

Leadership & Execution

• Represent the group with insurers, regulators, partners, media, and key stakeholders.
• Build and lead a high performing team with a strong ownership culture and execution mindset.

What You Will Need

• 7+ years of experience in insurance, fintech, digital platforms, or high growth technology companies. Experience working in an FCA approved entity is a plus.
• Highly analytical, execution focused, and comfortable operating in very fast paced, adaptive, and high intensity environments.
• Demonstrated experience managing commercial performance, revenue growth, and partnerships.
• Strong leadership capability with experience building and managing cross functional teams.
• Understanding of the UK insurance market, regulatory environment, and distribution landscape is a plus.