Fundraising & Digital Engagement Manager

Location: Remote with occasional travel
Salary: £40,000- £45,000
Permanent, full-time

The Fundraising & Digital Engagement Manager will lead an exciting new fundraising and engagement initiative aimed at raising the charity profile, expanding supporter base, and boosting income generation.
With a strong background in digital marketing and fundraising, you will take the lead in implementing a test-and-learn strategy that leverages digital tools to enhance supporter engagement and drive donations.
In addition to growing our network of supporters, you will assess the potential scalability and sustainability of a range of income streams, including regular giving, in-memory donations, legacy gifts, community and challenge events, and broader public fundraising campaigns.

About the Role
As the Fundraising & Digital Engagement Manager, you will:

• Lead the development and delivery of the charities Fundraising and Engagement strategic plan, ensuring alignment with broader marketing initiatives.
• Collaborate with internal teams to create compelling multimedia content, including videos, digital advertisements, email campaigns, case studies, and landing pages.
• Expand social media presence by identifying, creating, and scheduling engaging and relevant content.
• Monitor and manage the performance of live campaigns, taking the lead on evaluating and reporting outcomes for all fundraising and engagement activities within the test-and-learn framework.
• Partner with colleagues to design and implement digital fundraising products and initiatives aimed at engaging target audiences.
• Maintain accurate and up-to-date supporter records to support the growth and effective use of the charity supporter database.
• Support the development and execution of a coordinated supporter journey to strengthen donor engagement and expand the donor base.

?
About you:
We re looking for a proven marketing leader with:

• An eagerness to get behind our mission and a strong alignment with our charitable values.
• Extensive experience in digital marketing and fundraising.
• Proven track record in planning, executing, and evaluating successful digital marketing campaigns.
• Skilled in leading and managing email marketing and social media campaigns.
• Highly creative, with a talent for developing engaging, informative, and motivating digital content.
• Proficient in a range of online marketing tools and platforms, including SEO/PPC, CRM systems, WordPress, Mailchimp, Hootsuite, HTML, Google Analytics, Google Data Studio, Meta Ads Manager, and Google Ads Manager.

The deadline for applications is 7th May 2025

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.