Freelance Brand Strategist

Posted 4 hours 14 minutes ago by Salt

£435 Daily
Contract
Not Specified
Other
London, United Kingdom
Job Description

Campaign Strategist/Brand Storyteller (Freelance)

We're looking for a mid-level freelance Campaign Strategist/Brand Storyteller to support a mass-audience UK news publisher on a high-profile, editorial-led campaign. This role is focused on narrative, messaging, and campaign strategy, not performance marketing or growth tactics.

This is an opportunity to shape a large-scale brand campaign with cultural reach, working closely with senior stakeholders in a fast-paced, newsroom-adjacent environment. Immediate availability is essential.

Role details

  • Start: Monday 2nd February

  • Contract length: 3 months

  • Rate: £435 per day (maximum)

  • IR35: Inside IR35 (Umbrella only, not limited company or Sole Trader)

  • Location: High Street Kensington

  • Hybrid working: 3 days onsite per week (non-negotiable)

  • Work pattern: Full-time, 5 days per week

  • Level: Mid-level


The role

You'll be responsible for developing the strategic narrative and message architecture for a major editorial-style campaign. The focus is on storytelling, positioning, and brand impact, rather than channel execution or performance metrics.

Key responsibilities

  • Develop a large-scale brand/editorial-led campaign

  • Define campaign narrative, messaging, and strategic direction

  • Shape storytelling suitable for a national news audience

  • Work closely with internal teams to guide campaign output

  • Ensure consistency of message across digital campaign touchpoints


Requirements

  • Proven experience as a Campaign Strategist, Brand Strategist, or Editorial Strategist

  • Strong background in agency environments

  • Experience working on campaigns comparable in tone and ambition to major newspaper brands

  • Strategic thinker with a storytelling-first approach

  • Not suitable for fractional CMOs or traditional marketing executive profiles

  • Must be immediately available


Apply

If you're a strategic storyteller with agency experience and availability to start immediately, we'd love to hear from you.

*Rates depend on experience and client requirements