Festival Marketing Manager

Employer: Dublin International Film Festival CLG

The Dublin International Film Festival is looking for a Marketing Manager for the duration of the 2027 festival

Job Description

Taking place 18th - 28th February 2027, Dublin International Film Festival is Ireland's premier film festival event. The festival curates and presents the best in emerging international and Irish film for a wide audience through its annual festival.

This position offers a unique opportunity to work in the heart of the Irish film industry and contribute to the growth and success of a world class film festival.

Reporting to the Head of Commercial & Marketing, the Marketing Manager will lead on all aspects of the marketing plan for the annual Festival, and DIFFs growing year round activities.

Key duties and responsibilities: General

• With the Head of Commercial & Marketing, deliver the existing marketing strategy for the annual festival and action plan to secure ticket sales for the Festival's targets with specific attention paid to advance sales, bundled sales, season tickets and the celebration of DIFF's 25th Anniversary and other strategic initiatives.
• Work with the Head of Commercial & Marketing to develop integrated campaigns that maximise sponsor value and support commercial objectives.
• Work with the Press team/Publicity Manager to ensure integrated marketing and press activity.
• Manage and monitor the annual marketing budget, ensuring effective allocation of resources, value for money and regular budget reporting.
• Deliver appropriate post event reporting information within a timely manner including post campaign analysis demonstrating marketing performance, audience development and return on investment

Audience Development / Box Office

• Ensure increased levels of paid admissions for other festival events, including Industry & Public Events programme which should be marketed as its own unique strand, separate from the Film Programme.
• Implement an efficient online buying experience for customers and work with the Festival's website, working with the Box Office team to ensure optimum user experience on the Festival ticketing site and mobile site
• Ensure full and comprehensive promotion of the festival, the call to action for ticket sales and implementation of the marketing strategy
• Ensure all ticketing information is communicated with entire festival team and all digital, marketing and box office policies and information and any changes to daily operations are detailed to all staff.

Audience Development

• Work with the Festival Director, Head of Commercial and Marketing, and wider marketing and publicity teams, to deliver the existing audience development plan.
• Prioritise reaching new communities, older people and young people as per DIFF's development strategy.

Festival Marketing & Identity

• Lead the planning, timeline management, content collation, consultation with suppliers (designers, printers, copywriters), and coordination of wider festival team, to produce the annual Festival Brochure ahead of the 2027 launch event in January.
• Ensure maximum exposure of the festival's own branding in conjunction with sponsors, funding partners and stakeholders branding and advertising campaigns to ensure that the optimum balance is maintained.
• Manage the distribution of all festival marketing materials/assets
• Lead the working relationships with all third party suppliers including the festival's print and design suppliers, festival branding and venue dressing suppliers etc.
• Implement all agreements arising from deals with key media partners to ensure maximum national and international promotion and awareness
• Develop and deliver integrated city wide marketing campaigns, identifying opportunities for high impact out of home advertising, and brand activations that enhance DIFF's visibility and presence across Dublin.
• Recruit, manage, and lead DIFF TV (photographer, videographer, and host) to deliver high quality multimedia content across digital, social and promotional channels.
• Manage the production of the annual Festival trailer, liaising with external production companies to develop creative concepts and deliver campaign assets for cinema, television, social media and out of home advertising.
• Lead the development and production of the Festival's radio advertising campaign, coordinating creative development, production, media scheduling and delivery with external agencies and broadcast partners.

Digital Marketing

• Oversee and develop the Festival's digital platforms and activities, including but not limited to the DIFF website and SEO, online analytics, PPC advertising and social channels.
• Manage a user friendly and efficient festival website and mobile site, ensuring accurate and efficient uploading and management of the festival programme to the website.
• Execute email based marketing campaigns and ensuring appropriate, effective and targeted communication to the festival's database
• Develop and manage influencer marketing campaigns, cultivating relationships with content creators and digital influencers to increase audience reach, engagement and brand awareness

Deadline for applications is 17th

Applicants must be eligible to work in the Republic of Ireland

Dublin International Film Festival is an equal opportunities employer and welcomes applicants from all backgrounds and ethnicities.