Ecommerce Web Analyst

Role Overview:

As a Ecommerce Web Analyst, you will play a pivotal role in analysing website performance, user behaviour, and customer journeys to drive actionable insights that enhance commercial success. Leveraging tools such as Google Analytics 4, Hotjar, Microsoft Clarity, Infinity Call Tracker, and other relevant software, you will translate complex data into meaningful reports and recommendations.

You will be responsible for extracting, analysing, and visualising insights to support the Ecommerce team in optimising online performance, improving conversion rates, and driving growth. This role requires a blend of analytical skills, strategic thinking, and strong communication abilities. You will regularly present insights and recommendations to senior stakeholders, ensuring clarity and actionable decision-making across the business.

Key Responsibilities:

Commercial Reporting & Business Insights:

• Analyse the performance of sales-driving campaigns, delivering weekly insights to ensure senior stakeholders have the necessary insights to make informed decisions.
• Provide deep dives into onsite behaviour of campaign traffic, analysing their online journeys and uncovering opportunities to optimise towards greater campaign performance.
• Present data in visually compelling formats to quickly highlight insights, and deliver clear presentations that communicate findings, strategies, and data-driven recommendations to senior stakeholders with confidence and clarity.
• Partner with the Ecomm merchandising lead to deliver actionable insights on product performance and trends, driving targeted recommendations that directly impact sales growth and align with commercial goals.

Website Optimisation:

• Develop a roadmap for analysing user journeys for each audience segment across the site, uncovering friction points, drop-offs, and areas for improvement.
• Assess the scale and impact of findings to help the Ecommerce team prioritise and address these issues effectively
• Collaborate with Ecommerce team members to shape the A/B testing roadmap, analyse test data, and drive optimisations that inform future testing initiatives.
• Support Ecommerce team members in planning business initiatives across the website, providing data to inform content strategies and enhancements aligned with business objectives.

About you:

Skills & Qualifications:

• Minimum of 5 years working in Ecommerce analytics for large organisations, in a global setting.
• Expertise in using tools such as GA4, Hotjar, Microsoft Clarity, and Infinity Call Tracker.
• Advanced proficiency in Microsoft Excel for data manipulation and reporting.

• Exceptional verbal and written communication skills, with the ability to present complex data to senior stakeholders in a clear and accessible way.
• Ability to assess commercial impact and quantify the value of data-driven decisions.
• Strong sense of ownership, accountability, and commitment to meeting deadlines.