Ecommerce Digital Marketing Manager
Posted 5 hours 53 minutes ago by Artisan People
Permanent
Not Specified
Marketing & PR Jobs
London, United Kingdom
Job Description
A luxury beauty brand is looking for an experienced Ecommerce Digital Marketing Manager to be based in London.
The Role As Ecommerce Digital Marketing Manager, you'll be at the forefront of digital success, ensuring the website and online channels are optimised to maximise sales and conversions. From planning promotions and overseeing CRM strategies to managing digital marketing agencies and improving the customer journey, you'll be the driving force behind online growth.Key Accountabilities:Website Management / Online Trading- Support the Head of Ecommerce with digital strategy and budgeting
- Plan and execute promotional activities in line with marketing and trade calendars
- Work closely with internal teams and third-party agencies to deliver website updates
- Identify trends in performance and explore opportunities to increase revenue
- Analyse sales and conversion data to improve performance
- Support the ecommerce roadmap, testing and briefing new functionalities
- Develop and execute CRM strategies for email, SMS, and loyalty programmes
- Oversee digital marketing agencies and CRO teams on plans and deliverables
- Build and manage content across the website and digital channels
- Attend strategy meetings with key third-party agencies
- Optimise mobile and desktop website experiences to improve sales and conversions
- Collaborate with customer service teams to ensure a seamless online journey
- Monitor heatmaps, analyse customer behaviour, and recommend improvements
- Provide key digital insights and reports to inform decision-making
- Work with supply chain teams to ensure accurate stock levels on the website
- Conduct regular system checks, including test orders
- Contribute to overall business strategy and direction
- Provide support to ecommerce and commercial teams as needed
- Ensure accurate reporting and efficient communication across teams