Ecom & Digital Executive

Title: Ecom and Digital Executive

This is a part-time position.

Reporting to: Creative Directors

Candidate Profile: At least 5 years of relevant ecommerce trading management experience within a fashion retail business, ideally with Shopify+. Must be well-versed in end-to-end online trading operations, including marketing, with a holistic view on driving growth in a multi-channel retail environment. Experience with high-profile DTC Luxury RTW brands and a proven track record in ecommerce success are preferred. A creative eye, brand alignment understanding, and experience working with web analytics and project management are essential. Ability to work across multiple departments, organized, detail-oriented, with strong communication skills and a proactive attitude.

Core Skills:

1. Experience in trading.
2. Developing and overseeing digital marketing strategies.
3. Understanding of web design.
4. Strong web analysis skills.
5. Marketing and tech background.
6. Expertise in Shopify+.
7. Knowledge of digital marketing channels (PPC, SEO, Social Media, Display, Affiliate).
8. Familiarity with attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools.

Key Responsibilities:

1. Manage the brand's digital trading plan, including P&L, forecasts, and targets for ecommerce metrics such as ROAS, AOV, conversion rate, and units per transaction.
2. Create and analyze weekly and monthly trading and product performance reports.
3. Analyze campaign impacts and contribute to on-site trading during key periods to ensure timely and accurate sales updates.
4. Act as the main contact for 3PL providers in the UK, ensuring smooth order flow, resolving integration issues, and processing orders within SLA.
5. Manage stock, peak season planning, and business requirements.
6. Oversee website content updates, including category pages, product pages, banners, and coding as needed, ensuring alignment with brand aesthetics.
7. Coordinate with production teams for product launches, loading new season products onto Shopify+.
8. Implement SEO best practices for new content and plan website promotions with business heads.
9. Enhance the D2C customer experience, aiming to exceed expectations.
10. Develop competitor benchmark reports and propose website evolutions.
11. Manage email/CRM campaigns to attract and retain customers and identify new engagement opportunities.
12. Keep customer service informed of plans and promotions.
13. Lead website optimization projects and integrations.
14. Manage projects for new business proposals.