E-commerce, Search and Social Analyst

• Rate: £275 per day

• Outside IR35

• Start: ASAP

• Location: Remote in UK

Role and Responsibilities:

• Gather and analyse data from social, search, and e-commerce platforms
  Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.

• Evaluate brand positioning and the competitive landscape
  Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.

• Explore consumer behaviour, including usage routines and purchase drivers
  Understand how consumers engage with products in their daily lives, and what influences their path to purchase.

• Assess brand sentiment and awareness
  Measure how widely the brand is known and track overall consumer sentiment across digital touch points.

• Develop strategic recommendations with support from the wider team
  Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives.

Requirements:

• Fluency in Mandarin (spoken and written) is essential

• Proven experience in social listening, e-commerce review analysis, and/or market research

• Strong analytical and storytelling skills

• Familiarity with Chinese digital platforms