Director, Surgical Vision Equipment Portfolio

Responsibilities

• Lead the development and execution of the global marketing strategy for the surgical vision equipment, digital, and accessories portfolio to drive short and long term growth.
• Plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi channel marketing, and brand stewardship.
• Lead global portfolio strategy, positioning, channel, pricing, and lifecycle management.
• Lead clinical claims and evidence strategy and work with professional education and clinical teams to deliver key messages.
• Design recommendations for global branding, positioning, and pricing strategies that deliver value.
• Manage complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices, and trends, and prepare forecasts and recommendations.
• Lead efforts in industry and society engagement strategy, VOC, user meetings, advisory board, competitive rebuttals, etc.
• Provide leadership and vision for brands in development, and leverage opportunities with regional partners, customers, Johnson & Johnson brands, and alliances.
• Oversee performance management of team members and talent development.

Requirements

• Minimum of a bachelor's degree.
• Minimum of 10 years work/business experience.
• Health care experience.
• Marketing leadership experience.
• Proven track record of developing talent with positive leadership characteristics.
• Experience and successful track record leading product innovation and successful commercialization.
• Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights.
• Strong cross functional leadership, ability to set vision and inspire a cross functional team.
• Strong servant leader characteristics and mindset, ability to influence cross functionally and across regions without direct authority.
• Ability to interact with a variety of customers - patients, surgeons, Key Opinion Leaders, distributors, and investors/start up organizations.
• Demonstrated ability to lead marketing agencies and inspire strong output.
• Up to 30% domestic and international travel may be required.
• Prior Medical Device and/or ophthalmology marketing experience is preferred.
• Master's degree in business (or related discipline) is highly preferred.
• Finance planning experience is preferred.
• Ophthalmology industry knowledge is preferred.
• Hardware and software product management skills are preferred.
• Portfolio branding experience is preferred.

Core Competencies

Demonstrates expertise in global marketing strategy development and execution for surgical vision equipment, with a strong focus on portfolio management, market research, and product commercialization. Proven ability to lead cross functional teams and engage with diverse stakeholders in the healthcare sector.