Director of Admissions and Marketing (BCPS)
Posted 1 day 15 hours ago by Brighton College
Brighton College Prep School is seeking to appoint a Director of Admissions and Marketing to start as soon as possible.
We are seeking a Director of Admissions and Marketing to join us in a newly established role that offers a significant opportunity for an innovative, dynamic, and driven professional to play a key part in the school's future. As United Kingdom School of the Decade, Brighton College Prep School is embarking on an exciting new development. This role will be central to showcasing our evolving vision and ensuring its impact is communicated effectively.
Working closely with the Headmaster, this role will be part of the Senior Management Team (SMT). The Director of Admissions and Marketing will provide strategic leadership in shaping and advancing the school's profile and brand identity. The postholder will design, develop and execute the school's admissions and marketing strategies-strengthening our renowned brand and championing Brighton College Prep School.
The Director will oversee the strategic planning and delivery of all aspects of admissions and marketing, ensuring recruitment and retention targets are achieved whilst delivering high calibre communications. The role will strengthen engagement with prospective families and the wider school community, cultivating strong, lasting partnerships with current families that contribute to the continued retention, growth and success of the school.
Main Duties and Key Responsibilities Leadership and Management- Line manage and work in close partnership with the Head of Admissions and Head of Marketing to ensure alignment and delivery.
- With support from the Brighton College Services team, line manage staff delivering the After School Club and Holiday Club provisions.
- Develop and deliver a clear strategy across admissions, marketing, communications, and events to support growth.
- Focus on overseas recruitment, travelling to territories around the globe.
- Lead campaigns and content that reflect the school's identity, values and ambitions with regular coverage in the national press.
- Shape admissions approaches that respond to the competitive landscape and engage prospective families.
- Contribute actively to the school's strategic leadership as part of the Senior Management Team.
- In communication with the Headmaster, Senior Management Team and academic leaders, ensure consistency of message and purpose both internally and externally.
- Oversee recruitment and marketing outcomes, introducing proactive measures to meet targets and enhance retention.
- Build networks and act as a visible ambassador for Brighton College Prep School and the wider Brighton College family.
- Work closely with senior colleagues across the College and the wider group to develop consistent messaging across admissions and marketing.
- Gather and act on feedback from parents, prospective families, non joiners and feeder schools to guide future strategies.
- Oversee the full admissions journey, ensuring families receive a personalised high quality experience.
- Establish admissions processes and communications aligned with the school's values.
- Responsibility for all admissions events, including assessments.
- Evaluate the effectiveness of admissions events, incorporating feedback to improve parent engagement.
- Cultivate strong relationships with nurseries, registrars and agents, coordinating outreach and recruitment activity.
- Ensure that each year group is full (with waiting lists across each year group) with pupils who will want to and be able to transition to Brighton College.
- Identify and develop UK and international recruitment markets, attending fairs and events strategically.
- Review and develop best practice within the admissions sector.
- Responsibility for leading and delivering the After School Clubs and Holiday Clubs, prioritising alignment with current and prospective family needs outside core school hours and holiday periods.
- Oversee, safeguard and strengthen the school's brand, ensuring quality and consistency across all communications.
- Define clear brand propositions for each section of the school.
- Oversee the delivery of ambitious marketing plans to raise the profile locally, nationally and internationally.
- Work with the Head of Marketing to undertake continual competitor analysis and market research to ensure market leadership.
- Lead communications strategies across print, digital and social media, including innovative use of AI.
- Ensure strong attendance and engagement at all open mornings and admissions events.
- Manage relationships with agencies and suppliers.
- Oversee production of multimedia content and external publications.
- Direct the ongoing development of the school's website and digital presence.
- Build alumni engagement programmes.
- Daily contact with pupils; regulated activity relevant to children.
- All staff and volunteers must promote and safeguard the welfare of children and young persons.
- Normal hours 40 hours per week, Monday to Friday 8:00 5:00 with a 60 minute unpaid lunch break.
- Flexibility required for additional hours, including weekends and open mornings.
- 28 days plus bank holidays; three days required between Christmas and New Year.
Brighton College is an exciting place to work. We seek a dynamic, experienced individual with strong leadership in admissions, marketing, customer service or a related role. Applicants with teaching or non teaching backgrounds are welcome.
Experience and Skills- Strategic thinker, able to set direction and oversee delivery across admissions and marketing.
- Proven ability to manage teams, delegate effectively and drive high performance.
- Strong written and verbal communication skills.
- Strong interpersonal skills to build relationships with colleagues, families and external partners.
- Outstanding organisational and administrative ability, balancing competing priorities and meeting deadlines.
- Commercial awareness and ability to promote the school in a competitive market.
- IT proficiency, including Microsoft Office, digital design software and admissions systems such as ISAMS and Open Apply.
- Ability to analyse data and produce reports to inform strategy and decision making.
- Familiarity with customer relationship management best practices and data driven recruitment approaches.
- Warm, personable and approachable.
- Strong commitment to education.
- High levels of integrity, tact, diplomacy, confidentiality and emotional intelligence.
- Resilient, positive and adaptable with energy and good humour.
- Visionary leader, proactive, practical and able to embrace and drive change.
- Commitment to equality, diversity and inclusion.
- Contributory pension scheme with up to 9% employer match; automatic enrollment within three months.
- Life cover provided after probation period.
- Complimentary lunch.
- Free tickets to music, dance and drama performances.
- Professional development opportunities.
- Employee benefit and discount platform.
- Subsidised gym membership with access to yoga, Pilates, meditation, gym and swimming pool.
- Personalised health and wellbeing consultations.
- Generous sickness policy.
- Access to books, magazines and DVDs from the College Library.
- Comprehensive wellbeing package.
For further information, please see the Job Profile Document below.