Director, Influencer Marketing - EU

Overview

• The Director of Influencer Marketing - Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca-Cola Company1s brand portfolio in Europe.
• This role plays a critical part in advancing our regional social transformation ensuring influencer and social marketing programs are culturally relevant, performance-driven, and integrated across paid, owned, and earned ecosystems.
• Establish a vision, with the ability to work hands-on with markets and agencies to execute - balancing strategic leadership with operational rigor to deliver measurable impact at scale.
• Co-lead Influencer & Social Strategy Delivery while translating high-level strategic direction into clear regional roadmaps, frameworks, and playbooks that enable strong local execution.
• Partner with media, platform, and agency stakeholders to optimize influencer and social investment and accelerate performance.
• Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.

Requirements

• Bachelors degree in Marketing, Communications, Digital Media, or a related field preferred.
• 8-12+ years of experience in social media, influencer marketing, digital or integrated marketing roles.
• Strong experience leading multi-market influencer and social programs, either in FMCG, consumer brands, or agency environments.
• Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.
• Proven ability to lead agencies, and influence cross-functionally within matrixed organizations.
• Data-driven mindset with strong strategic thinking and cultural curiosity.
• Excellent communication, collaboration, and stakeholder management skills.

ATS Optimization Keywords

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Hard Skills

• influencer marketing
• social media marketing
• digital marketing
• content strategy
• performance measurement
• strategic leadership
• operational rigor
• multi-market program management
• data-driven decision making
• cultural relevance

Soft Skills

• communication
• collaboration
• stakeholder management
• strategic thinking
• influencing
• cultural curiosity
• leadership
• operational excellence
• creativity
• problem-solving

Certifications & Qualifications

• Bachelors degree in Marketing
• Bachelors degree in Communications
• Bachelors degree in Digital Media