Director - Casino Content

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What's the position?

The Director - Casino Content will play a critical role in shaping and optimizing the digital casino experience for Hard Rock Digital. This position is responsible for overseeing the entire casino game and product content lifecycle, from ideation and selection to ensuring a best-in-class presentation on our web platforms. With a strong focus on integrating and optimizing the presentation of casino products to improve user engagement, product discovery, and overall revenue, this role will support the development of strategic approaches to maximize the impact of our casino content, mitigate operational risks, and enhance audience engagement for Hard Rock Digital. These efforts will support the areas of SEO, content, education, web marketing, and earned media for our casino offerings.

The ideal candidate will have a strong understanding of the casino industry and its products, excellent leadership skills, and a deep understanding of content strategy and user experience within the iGaming space. They should have the ability to drive continuous improvements in how our casino content is presented and consumed, all while maintaining operational excellence. Additionally, they should be prepared to adapt and learn, as the competitive landscape of online casino gaming and reaching audiences is constantly and rapidly evolving.

Key Responsibilities:

• Casino Content Strategy & Curation: Define, develop, and execute the content strategy for Hard Rock Digital's online casino, including game descriptions, promotional content, educational materials, and product showcases, ensuring alignment with brand identity and business objectives.

• Product Presentation Optimization: Design, document, and continuously refine scalable content workflows specifically for presenting casino games and products, ensuring seamless execution and maximum efficiency in how users discover and engage with our offerings.

• Team Leadership & Management: Help grow a team of content creators, editors, and strategists focused on casino content, fostering an environment of continuous learning and deep product understanding.

• Content Quality & Governance: Establish and enforce content guidelines, brand voice, and quality standards specifically for casino content, ensuring all content aligns with our brand identity, regulatory requirements, and strategic goals.

• Performance Analysis: Utilize analytics and other tools to monitor casino content performance, identify trends in game popularity and user engagement, and derive actionable insights to optimize future content strategies and operations.

• Cross-functional Collaboration: Partner closely with product, marketing, engineering, and compliance teams to ensure casino content initiatives support broader company objectives and regulatory requirements.

• Industry & Product Expertise: Stay abreast of the latest trends in the online casino industry, new game releases, and competitor strategies, ensuring Hard Rock Digital remains at the forefront of digital casino content.

What are we looking for?

• 5+ years of experience in the casino industry, specifically in content, product, or marketing roles, with a proven track record of managing and optimizing digital casino content.

• Demonstrable experience with and a strong understanding of various online casino games and products, including slots, table games, live dealer, and other emerging formats.

• Proven ability to design, implement, and optimize content workflows for digital products, ideally within an iGaming or highly regulated industry.

• Continued interest in learning more about the evolving landscape of online casino gaming and how to best present these products to an audience.

• Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.

• Strong leadership and team management skills, with experience motivating and developing a content team.

• Exceptional written and verbal communication skills, with a keen eye for detail and quality, particularly in conveying complex casino concepts in an engaging and accessible manner.

• Analytical mindset with the ability to interpret data and make data-driven decisions related to content performance and user engagement with casino products.

• Excellent communication and reporting skills, with the ability to present insights and recommendations to senior stakeholders, including product and executive teams.

• Detail-oriented and proactive, with a strong sense of accountability and an understanding of regulatory compliance in the gaming industry.

What's in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Flexible work from home or office hours

• Startup culture backed by a secure, global brand

• Opportunity help shape the future strategy of the Casino Product

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)