Digital Strategy Director

Posted 20 hours 18 minutes ago by Jobtailor

Permanent
Full Time
Other
London, United Kingdom
Job Description
Responsibilities
  • Own and evolve the digital strategy, ensuring every touchpoint - web, social, video, podcast, app and aggregators - has a clear purpose, defined audience and compelling content proposition
  • Oversee the day to day management, optimisation and evolution of
  • Map the customer journey from discovery to subscription, making confident calls on where the brand should and shouldn't invest
  • Champion innovation, from a next generation app to AI assisted tools that enhance the audience relationship and production process
  • Work with the Head of Multimedia Operations to make editorial planning multimedia first, keeping the flagship print product protected and celebrated even as digital becomes the primary engine of growth
  • Build a shared vision for the brand's multimedia output, creative identity and editorial style, true to both audience need and brand authenticity
  • Lead and inspire a team of digital specialists, fostering a culture of ambition and craft and breaking down silos between print and digital
  • Lead the upskilling of editorial teams in multimedia and AI assisted working, recruiting new skills where needed
  • Oversee design's evolution from a print focused discipline to one spanning motion, graphic and multimedia
  • Ensure the brand works with diverse talent to elevate its IP, and act as a senior advocate for digital across editorial and commercial
  • Deliver premium multimedia IP formats, with third parties where appropriate, securing the brand's credibility as a serious multimedia producer
  • Champion bold ideas that expand what a gardening brand can make and open new audience and commercial opportunity
  • Maintain the journalistic rigour, taste and brand voice that made Gardeners' World a household name, ensuring transformation never costs the depth and credibility audiences trust
  • Keep the brand's horticultural expertise the engine of its digital output - leveraged for the right people, on the right platforms
  • Understand the core segments-established gardeners, new gardeners and hobbyists-and tailor digital strategy to each
  • Build subscription propositions that reach beyond the existing base, driving acquisition among new and younger gardeners without compromising authority or depth
  • Use data and insight to drive content, platform and product decisions
  • Oversee rationalised, AI assisted workflows, content management systems and production pipelines, optimising asset capture and reuse across formats
  • Establish clear KPIs and reporting for genuine visibility of digital performance, and champion a test and learn culture
Requirements
  • Editorial, content or creative leadership in broadcast or digital publishing, having led a team or brand through major digital transformation - ideally print to video/audio or traditional to social first
  • A strong editorial background (magazines, lifestyle journalism or broadcast) and the judgement to grow audience trust without compromising integrity; experience strengthening well loved brands is essential
  • End to end understanding of video production, with experience commissioning short , long and social form video across YouTube, TikTok, Instagram and podcasts
  • An up to date grasp of major platforms and aggregators (Apple News, Google Discover) and where audiences are heading next; audience segmentation, CRM and subscription experience a plus
  • A track record of driving transformation across editorial, creative, marketing and commercial teams, with an empathetic, growth minded leadership style
  • Confident use of AI tools across the content workflow
  • Comfortable turning analytics and research into strategy that serves commercial and subscription goals
  • A strong communicator and influencer, credible with senior leaders and across the wider media industry
  • A genuine, longstanding passion for gardening