Digital Platforms Manager

Digital Platforms Manager is required by my well known and respected client who are a household name within the food, hospitality & retail sector.

They are looking for a creative candidate who can manage their digital platforms with a focus on developing their YouTube & Video Channels coupled with their expanding Podcast and Audio Channels whilst also keeping their well established Website and SEO activities at the forefront of their sector.

They work a hybrid model with 1-2 days onsite in their London HQ and offer excellent flexible benefits in a creative, friendly and supportive company culture.

Your responsibilities will include:

YouTube & Video Channel Management

Own the strategic management of the clients YouTube channels through Fremantle, ensuring content is optimised for discovery, retention and growth.
Work closely with The Head of Publishing, The Head of Social Media and production teams to shape video formats that perform across long-form, short-form and evergreen content.
Analyse performance data to identify new and emerging channels, formats and series experiencing rapid growth, and scale them effectively.
Optimise metadata, thumbnails, publishing cadence and playlists to maximise reach, watch time and revenue.
Collaborate with ad-tech partners to maximise video monetisation while maintaining a high-quality user experience.

Podcasts & Audio Revenue

Support the development and optimisation of the clients podcast content across platforms
Work with commercial and ad-tech partners to grow podcast advertising and sponsorship revenue.
Monitor listener growth, completion rates and discoverability, using insights to inform future content and commissioning decisions.
Identify opportunities to repurpose audio content across CRM, web and video platforms to maximise reach and ROI.

Website Management & UX

Originate, manage and deliver content across the clients website, driving a best-in-class customer experience through continuous UX improvements.
Act as the product owner for site developments, working closely with developers to brief, test, and implement new features.
Execute digital campaigns for key business initiatives, optimising the site and channels for major calendar moments (eg Christmas, Easter).
Build and maintain websites for the franchisees, providing CMS training and governance for international partners.
Build exciting brand partnerships across platforms to give value.

SEO, Discovery & Performance

Lead the SEO strategy using tools such as SEMRush to identify growth opportunities and increase ad revenue across written, video and evergreen content.
Monitor site health and stay ahead of Google algorithm changes, proactively adjusting strategy to protect traffic and revenue. Identify emerging search, video and content trends, spotting fast-growing formats, themes and channels
Regularly report on search performance, website health, audience behaviour and CRM metrics to the wider business.
Manage and drive user reviews to boost SEO authority, trust and engagement.

Content & CRM

Own the content calendar across website, video and CRM, ensuring alignment with brand objectives, seasonality and emerging trends.
Manage the CRM platform end-to-end, including building, deploying and optimising email campaigns on Oversee digital updates for Awards, ensuring social purpose is clearly reflected and discoverable.
Stakeholder, Revenue & Governance
Work cross-functionally to ensure a cohesive brand experience across all digital touchpoints.
Partner with our ad-tech company to maximise online revenue through video, display and audio advertising, using AI and machine learning where appropriate.
Work closely with the Brand Director and Data Protection Officer to ensure all digital, video and CRM activity is fully GDPR-compliant.

WHAT YOU NEED TO KNOW

In-depth knowledge of SEO best practices, including strong technical SEO expertise.
Proven experience managing high-traffic websites and content-led YouTube or video channels.
Strong understanding of digital advertising, including video and podcast monetisation.
High proficiency in CMS platforms, SEO tools and performance analytics. Knowledge of Klaviyo
A strong grasp of data protection laws and GDPR. The ability to turn performance data into clear, actionable content and channel strategies.
A meticulous eye for detail across copy, design and functionality.
A genuine passion for the digital landscape, with curiosity for emerging platforms, creators and fast-growing content formats.

This is a fantastic opportunity to join a very well positioned company and brand, please send your CV in the first instance and if relevant you will be contacted with full role and company information.

We are passionate about promoting diversity, inclusion, and equality, and are committed to working with clients who share our outlook. We offer equal opportunities to all candidates regardless of background, identity, sexuality, and disability. We strive to create inclusive cultures where diversity is seen as real value for the company. Our mission is for everyone to feel empowered to be their true authentic selves at work.