Digital Marketing Strategy Manager

Our client, a large, customer-focused organisation is seeking an experienced Digital Strategy Manager to lead the development and performance of its digital channels, including a high-traffic website and social media platforms. This is a key role within a broader Marketing and Communications function, responsible for shaping how customers and stakeholders engage across digital touchpoints.

The Role

Reporting to the Head of Marketing & Digital, this role will take ownership of digital strategy, channel performance and continuous improvement across web and social. You will lead a small, high-performing team and play a central role in delivering engaging, accessible and insight-led digital experiences.

Key Responsibilities

• Develop and deliver the organisation's digital strategy across website and social media
• Own the roadmap for digital channels, identifying opportunities to improve engagement and user experience
• Lead and develop a team of digital specialists
• Oversee website performance, content and publishing workflows
• Manage social media channels, including planning, publishing and community management
• Ensure consistent, high-quality content across all digital touchpoints
• Use data and insights to drive performance improvements
• Collaborate with internal stakeholders to support wider communications and campaign activity
• Monitor digital trends and introduce new tools and approaches where appropriate

About You

• 7+ years' experience in digital marketing, digital communications or digital strategy roles
• Strong experience managing websites and social media channels at scale
• Experience leading or mentoring a small team
• Strong understanding of content strategy, user experience and digital performance

Why Apply?

This is an excellent opportunity to take on a senior digital role with real ownership and visibility, working across a broad range of digital activity and influencing how an organisation connects with its audience. For more click apply below or contact Eimear Walsh in Alternatives