Digital Marketing Manager

We currently have an exciting opportunity to join our growing regional law form based in Marks Tey, Colchester as a Digital Marketing Manager.

The Digital Marketing Manager will lead and execute Holmes & Hills Solicitors' digital marketing strategy, with a strong focus on managing and optimising the firm's website and supporting paid advertising. This is a hands-on role that combines strategic planning, digital content creation, SEO, and performance management. The successful candidate will take ownership of all aspects of the firm's digital presence, particularly website performance, keyword rankings, and content development, ensuring best practice is applied across all platforms.

This role will be based in our Marks TeyA12 Commercial Hub and we are open to hybrid working arrangements (3 days in the office 2 days from home).

Key responsibilities include:

• Develop and manage the firm's overall digital marketing strategy to support business growth and client engagement.
• Oversee the day-to-day management of the firm's websites, including content updates, SEO optimisation, keyword targeting, and site performance monitoring.
• Liaise with the firm's external web agency to resolve technical issues, implement improvements, and support larger-scale development work.
• Ensure robust SEO practices are in place, including keyword research, content structuring, internal linking, and securing high-quality backlinks.
• Plan, create, and edit video content for use on the firm's website and digital channels. - Use platforms such as GoogleAnalytics 4, Search Console, and Google Tag Manager to track performance, identify issues, and optimise digital campaigns.
• Support paid advertising (PPC), reporting on ROI and keyword alignment. - Ensure all content and platforms meet legal marketing standards, GDPR compliance, and accessibility best practices (e.g. WCAG).
• Work closely with the Senior Marketing Manager to ensure digital activities align with broader marketing and business development goals.
• Monitor emerging trends, digital tools, and competitor activity to ensure the firm remains digitally competitive and innovative.

Knowledge and Experience

• Minimum 5 years' experience in digital marketing.
• Proven experience delivering or managing technical digital projects, including website migrations and SEO focused initiatives.
• Demonstrable experience in managing multi-channel campaigns (SEO, PPC, content, webs-pages).
• Experience working in a professional services or regulated industry.
• Strong working knowledge of GoogleAnalytics 4, Search Console, Meta Tags and digital marketing reporting.

Desirable knowledge & experience

• Experience with legal sector marketing or Professional service marketing. Project management experience.

Essential Skills

• Solid technical SEO knowledge, including redirects, indexing, and crawl optimisation.
• Ability to brief and manage external suppliers (e.g., developers, agencies).
• High-level written and verbal communication skills, tailored to professional audiences.
• Proficiency with digital tools: GoogleAnalytics 4, Search Console, PPC dashboards, SEO tools (e.g. SEMrush). Digital marketing qualification.

Desirable Skills

• Basic HTML/CSS knowledge or ability to review web elements.
• Familiarity with data privacy laws, particularly GDPR.
• Knowledge of design tools such as Adobe Creative Suite.

What are we offering?

• A supportive and relaxed work environment in an experienced and growing team - with a real opportunity to positively impact our recruitment strategy.
• 28 days holiday per year, plus bank holidays
• Medicash and Unum dental cash back schemes after 1 years' service
• Life Insurance
• EAP and various other physical and mental wellbeing support services including virtual GP access 24/7
• Family friendly policies such as enhanced maternity and paternity pay plus, family events leave
• Company sick pay
• Cycle scheme

At Holmes & Hills we are proud to have a culture of sharing, collaboration and mutual respect. We are genuine, authentic and down to earth. We are passionate about what we do and how we do it and believe our Values demonstrate the quality and commitment we give to our many clients. These values run through the core of our firm and are fundamental to the develop and progression of our 200 highly valued colleagues.We offer a benefits package that we believe gives all of our colleagues a bit of everything but in addition to these material benefits, we also offer the opportunity to work for a progressive, modern and inspiring law firm in a regional area that brings with it, the benefit of a good work/life balance, flexibility and family focussed and with genuine opportunity to progress and develop evidenced by our commitment to our Career Pathway and Training Pathway.