Digital Marketing Manager

Based in London, the CRM & Digital Marketing Manager is responsible for maintaining the brands CRM, presence online and via digital channels. This includes development and enhancement of content for a new multi-lingual website, digital and social channels; management of multilingual content (website, paid media campaigns and social channels and the coordination of social media content and user engagement across the brand.

MAIN DUTIES & RESPONSIBILITIES:

• Responsible for day-to-day digital content briefing and coordination
• Support the Head of Digital with the end-to-end launch of a new multi-lingual brand website
• Execute CMS and content updates across all brands websites
• Act as a point of contact for the brands global digital agency team
• Provide direction to digital creative teams (copywriters, art directors) on required content updates
• Collaborate with internal stakeholders to extract content and stories
• Collaborate with PR team as required to align the website with media messaging
• Brief copy as defined by agency recommendations for SEO optimisation and performance
• Support with day-to-day social media execution for the brand
• Maintain the social content calendar in collaboration with the Head of Marketing & Communications, to drive organic visits, fan growth & engagement for the brand
• Collaborate with regions to extract and aggregate engaging content
• Coordinate in-language Brand PPC and digital campaigns

CRM

• Manage the day-to-day relationship with third parties
• Provide training and guidance toward the newly equipped markets
• Create engaging automated communication plan, content creation and targeting strategy for online customers
• Increase the database qualification to meet with CRM KPIs
• Build monthly KPIs report per markets for follow-up
• Forecast the CRM gifts and monitor their usage
• Provide guidance toward CRM events

OTHER KEY COLLABORATIONS:

• Support the Head of Marketing on all digital build projects (e.g. a new brand website, a new brand asset management system)
• Collaborate to integrate digital and CRM efforts, including but not limited to Salesforce/website integration

DESIRED SKILLS AND EXPERIENCE:

• You will already possess a minimum of 2 years of experience in Marketing and experience in luxury brands is preferred
• An understanding of the Chinese digital landscape is preferable
• You must have past experience in cross-channel digital marketing
• You must be able to demonstrate strong project management and organisational skills
• Hold a British Passport or have indefinite leave to remain in the United Kingdom

OUR CLIENT IS OFFERING:

• Benefits package
• Options for career progression
• A friendly and supportive work environment

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