Digital Marketing Manager

We're looking for a data-driven, creative, and proactive Digital Marketing Manager to help grow awareness, traffic, and qualified inbound leads for Marcura through the website and paid digital channels.

You'll be responsible for end-to-end campaign execution, SEO and web optimization, social and paid performance, and continuous conversion improvement. This is a hands-on role suited to someone who thrives on autonomy, experimentation, and impact-and who can translate marketing activity into tangible pipeline growth.

• Grow and engage Marcura's digital audience through SEO, content amplification / distribution, social media, and paid channels.
• Optimise the full inbound digital funnel from traffic acquisition to lead conversion, ensuring a seamless and high-performing journey.
• Manage and optimise the Marcura website to ensure it performs as a high-converting inbound engine.
• Plan, launch, and manage campaigns across paid search, paid social (especially LinkedIn), and remarketing platforms.
• Use SEO and content strategy to drive organic growth, increase rankings, and support thought leadership.
• Monitor campaign performance and lead quality via HubSpot, GA4, and LinkedIn Campaign Manager reporting on what's working and why.
• Run A/B tests to continually improve landing page and conversion performance.
• Collaborate with internal teams (product marketing, sales, design) and external vendors to deliver results.
• Own digital marketing KPIs, ensuring activities are aligned to pipeline and revenue goals.
• Stay up to date with the latest trends and techniques in digital marketing. Be a player-coach to other members of the team on digital marketing best practice.

• Bachelor's degree in marketing, communications, business, or related field
• Additional training or certification in ABM, marketing automation, or digital marketing tools is an advantage
• 5+ years of experience in B2B digital marketing, ideally in SaaS, maritime tech, or professional services.
• Strong track record in delivering high-quality leads through digital channels.
• Expertise in:
• HubSpot or similar marketing automation platforms
• Google Ads, LinkedIn Campaign Manager
• Website CMS (e.g. Framer or WordPress)
• Google Analytics 4 (GA4), Looker Studio or equivalent
• Proven ability to plan and execute SEO and paid digital strategies.
• Experience working closely with content and product marketing teams.
• Creative thinker with a test-and-learn mindset.
• Strong project management and prioritization skills.
• Highly analytical and comfortable with campaign data, attribution, and ROI analysis.
• Clear communicator, both written and verbal.
• Proactive, resourceful, and confident working in a fast-moving, cross-functional environment.
• Prior training or experience in ABM platforms, campaign management, and reporting tools
• Familiarity with internal campaign workflows and content briefing processes

• Competitive Salary and Bonus: We reward your expertise and contributions.
• Inclusive Onboarding Experience: Our onboarding program is designed to set you up for success right from day one.
• Marcura Wellness Zone: We value your work-life balance and well-being.
• Global Opportunities: Be part of an ambitious, expanding company with a local touch.
• Diverse, Supportive Work Culture: We're committed to inclusion, diversity, and a sense of belonging for all team members.