Digital Marketing Manager - Product

Job Summary

Company: Live Nation Department: Marketing Location: Farringdon, London Reports to: VP Marketing - Digital Working Hours: Full time, 40 hours per week; weekend and evening work may be required including at festivals and concerts. Job Type: Permanent.

Role Overview

We're looking for an experienced digital product specialist to work with our VP, Marketing - Digital to develop industry leading websites and apps for our festivals. The Digital Marketing Manager - Product is responsible for the day to day management of a portfolio of products that enable fans to discover our events, buy tickets, find key information and more. You'll also work on site at festivals and events to adapt product content in real time. Your work will drive ticket sales and support the shared goal of growing first party data.

Responsibilities

• Plan and deliver the digital product roadmap in partnership with the VP Marketing - Digital.
• Oversee the day to day running of a portfolio of festival websites and apps, ensuring optimal user experience, ticket purchase flow, content quality, and data collection.
• Project manage delivery of new websites and apps across multiple platforms, from conception to launch.
• Respond to briefs on how digital products can be developed to meet campaign needs, including onsite live event support.
• Line manage the digital product team, mentoring and developing staff.
• Provide weekly reporting on incremental growth in reach and ticket sales.
• Continuously optimise all platforms to maximise performance.
• Advocate for data driven decisions using tools such as GA4.

Qualifications & Experience

• Proven digital project management experience working with internal teams and agencies under tight deadlines.
• Track record of managing websites and apps from scratch, using a range of CMS platforms.
• Experience with line management of a product or digital team.
• Strong data analysis skills, proficient with GA4 and related analytics tools.
• Excellent communication skills, both written and verbal.
• Attention to detail and a proactive, self starter mindset.
• Desirable coding experience.
• Passion for digital innovation and live music culture.

Behavioural Attributes

• Thrives in a fast paced environment.
• Passionate about digital innovation and fan experience.
• Curious and self motivated.
• Strong team player who remains calm under pressure.

Benefits

• Unlimited annual leave.
• Tickets to shows and festivals.
• Use of arcade games in the basement games room.
• On site gym equipment and fitness & meditation classes.
• Fully stocked complimentary coffee bar with barista service.
• Subsidised lunch options.
• Regular staff events in the atrium stage space.

Equal Opportunities

We are committed to an inclusive environment and encourage applications from people irrespective of gender identity, race, sexual orientation, religion, age, disability status, or caring responsibilities. We will support your professional and personal aspirations and help you balance work and home life.