Digital Marketing Executive

Digital Marketing Executive

Location: Ledbury Salary: £30,000 per annum
Hours: Mon-Thurs 8:30am-5:00pm, Fri 8:30am-4:00pm

We are seeking a dynamic Digital Marketing Executive to join a market-leading HVAC manufacturing business with a strong reputation for innovation, quality, and technical excellence.

This is a key role, offering the opportunity to make a real impact by shaping and executing marketing strategies that directly influence business growth and brand positioning.

You will be involved in

• Strategic Impact: This is a hands-on role where your ideas, creativity, and expertise will drive meaningful marketing outcomes - not just campaigns for the sake of activity.

• Growth Opportunity: You'll work closely with senior leadership and cross-functional teams to develop and deliver high-value marketing initiatives aligned to ambitious - yet realistic - business objectives.

• Collaborative Culture: Be part of a close-knit, supportive team in a positive, forward-thinking office environment where your contributions are valued.

• Autonomy & Ownership: You'll have the space to lead projects from concept through to execution, with minimal reliance on external agencies.

Key Responsibilities

• Deliver and support the execution of a comprehensive marketing strategy aligned with budget and commercial goals.

• Develop and manage in-house marketing campaigns - including content creation, digital marketing, lead generation, and social media.

• Generate high-quality, marketing-qualified leads to support the company's commercial objectives and growth targets.

• Own internal and external communications, ensuring consistency in tone, style, and brand identity.

• Build relationships with industry publications and develop editorial and advertising opportunities.

• Monitor market trends, competitor activity, and regulatory changes to inform strategy and positioning.

• Conduct market research on key business initiatives and provide actionable insights.

• Enhance the company's SEO strategy to maintain a market-leading digital presence.

• Lead on marketing collateral - including website content, sales literature, newsletters, email marketing, PR, and more.

• Support KPI development and deliver regular reporting on marketing performance and ROI.

• Manage company events and trade shows, supporting the brand and business development goals.

• Assist the sales team with key account promotion and targeted campaign activity.

• Oversee the design and distribution of branded promotional materials.

Skills and Experience required:

• Minimum 3 years' experience in a B2B marketing role, ideally within technical, engineering, or manufacturing industries.

• CIM qualification (or working towards) is preferred.

• Strong team player with excellent communication and collaboration skills.

• Proactive, organised, and self-motivated with a strong attention to detail.

• Comfortable working in a fast-paced environment with evolving priorities.

• Passion for creativity backed by a results-driven mindset.

This is a fantastic opportunity for a confident, capable Marketing Executive.