Digital Marketing Executive
Posted 19 days 9 hours ago by Busy B
Location Central Edinburgh Office (2-day hybrid week)
Salary DEPENDING ON EXPERIENCE
Description We are looking for a highly organised and proactive individual to join our friendly and talented team and play a key role in shaping the development of the brand online.
Digital Marketing Executive- Full time, Hybrid (1-2 days office, central Edinburgh) - Reports to Sales Director - Salary based on experience, with scope to develop Busy B is a well-loved Edinburgh-based stationery brand, creating beautiful diaries, calendars, notebooks and journals sold via our website, Amazon, Faire, and retailers including John Lewis and Waterstones. With sales of £2.5m, this is an exciting chance to make a real impact in a small, creative, and friendly team. We're looking for someone highly organised, detail-oriented, and enthusiastic about product development. You'll be resourceful, software-literate, and thrive in a collaborative environment, supporting the Sales and Marketing Director and wider team.
Key Responsibilities Content & Brand- Manage seasonal photoshoots and creative campaigns.
- Create digital content and copy for emails, social, SEO, and product listings.
- Ensure brand consistency and support PR, influencers, and affiliates.
- Deliver digital plans and site updates.
- Lead website development and merchandising to maximise performance.
- Manage updates and errors on consumer/trade Magento sites, eBay, and new marketplaces.
- Create promotional offers and ensure accurate T&Cs.
- Liaise with agencies and warehouse on product launches.
- Own our CRM strategy, email marketing, and automation journeys.
- Cleanse and grow the database; test and optimise email layouts.
- Plan and manage monthly performance marketing budget aligned to ROAS goals
- Provide customer service via social and inbox.
- Identify growth opportunities and assist with market/product research.
- Attend training/workshops and support general admin during quieter periods.
- Organised and detail-focused, keeping projects and data on track
- Commercially aware with a good grasp of products, pricing, and market trends
- Proactive and accountable, always following tasks through
- Creative, curious, and collaborative - sharing ideas and working well with others
- Adaptable under pressure, balancing priorities with ease
- Confident using Magento, Excel, Photoshop and Canva
- A chance to make a real impact in a small, creative team
- Work with a much-loved, design-led stationery brand
- Develop the styling and look and feel of the brand online
- Supportive, friendly culture with room to grow
- 4 weeks' holiday plus 11 public holidays, with an extra week after 5 years
- Company pension and annual discretionary team bonus
- Birthday and Christmas vouchers
This is a rare chance to grow your career in a creative and supportive team, while helping shape the future of a much-loved stationery brand.