Digital Marketing & Content Assistant

We're seeking a hands-on and digitally fluent Digital Marketing & Content Assistant to support the Ports Group team. This role blends digital execution, content coordination, and campaign support - ideal for someone tech-savvy, organized, and eager to grow within a fast-paced fashion environment.

Key Responsibilities:

• Assist in implementing digital marketing strategies and campaign content across Ports Group platforms.
• Support production for lookbooks, ad shoots, and social content - including coordination and light on-set assistance.
• Execute Instagram ad campaigns and support SEO initiatives; assist with updates and content on Shopify.
• Coordinate with PR and press contacts for brand features and media coverage.
• Prepare and schedule newsletters via Mailchimp; support content for LinkedIn and other social platforms.
• Edit or oversee edits of photos/videos (or handle light edits independently as needed); capture social content for quick-turn use.
• Compile reports on social media performance and develop proposal decks for new content ideas.
• Liaise with KOLs, vendors, and collaborators to ensure timely and aligned execution of digital assets.
• Conduct trend and industry research to support campaign direction and calendar planning.

Qualifications:

• 1-3 years' experience in digital marketing, ideally in fashion or agency environments.
• Proficient in Excel (e.g., VLOOKUP), PowerPoint; working knowledge of Shopify is essential.
• Familiarity with AI content tools (e.g., Runway ML, Midjourney, Adobe Firefly, Sora, Kling AI) is a strong plus.
• Experience with Mailchimp or similar e-newsletter tools.
• Strong organizational and communication skills; fluent in English and Italian.
• Proactive, efficient, and immediately available.