Digital Manager

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Following the successful overhaul of Colt.net and a major brand refresh, an exciting opportunity hasopened upwithin our Brand & Content team for aDigital Manager to lead, manage and optimise Colt's digital estate.

This is a high-impact role at the heart of Colt's digital presence. You'll be responsible for delivering a seamless, engaging and discoverable online experience that supports our brand and business goals.

You'llown Colt's websitestrategyend-to-end, shaping performance, userexperienceand future direction. Working closely with colleagues across Brand, Content, Design and Digital,you'llensure our digital platforms continue to evolve and deliver measurable business value.

Key responsibilities include:

• Owning Colt's websites and associated digital properties, including content, functionality, UX, performance and roadmap planning.
• Managing CMS updates, page creation and content publishing schedules.
• Monitoring and optimising website performance, including speed, uptime, SEO, AEO, user engagement and conversion rates.
• Identifying opportunities to improve user journeys, discoverability and overall digital experience.
• Collaborating with brand designers, content specialists, and agency partners to deliver new features and enhancements when required.
• Managing web technology platforms, budgets, tools and vendor relationships.
• Defining, tracking and reporting key performance indicators including traffic, engagement, customer journeys and conversion metrics.
• Translating business and stakeholder needs into a clear website development roadmap.

Technical Skills & Experience

• Web Platforms:Hands-on experience withWebflowand/or Framer is essential. As the primary technical owner of Colt's websites, you'll be confident designing, building and deploying new components independently.
• Design & UX: Strong understanding of user-centred design principles, UX best practices and digital / Figma experience is highly desirable.
• Technical Performance:Proven knowledge of website performance optimisation, includingGoogle Lighthouse, Core Web Vitals, image optimisation.
• Digital Experience Strategy:Experience defining and delivering website strategies that improve user journeys, content discoverability,navigationand conversion performance.
• Content Architecture: Ability to create scalable content structures, information architecture standards and governance models that support growth.
• Optimisation & Personalisation: Experience delivering experimentation, optimisation and personalisation initiatives that improve outcomes.
• AI & Marketing Workflows:Strong understanding of emergingAI-powered and agentic workflows, marketing automation ecosystems.

Discoverability & Search Optimisation

• SEO, AEO & GEO Leadership:Deep understanding of the evolving search landscape, includingSearch Engine Optimisation (SEO), Answer Engine Optimisation (AEO)and Generative Engine Optimisation (GEO).
• Content Optimisation: Ability to work with both technical and non-technical stakeholders to create structured, discoverable content.
• Structured Content & AI Search: Experience developing content strategies that improve brand visibility across traditional search, AI-powered search experiences and answer engines through discoverability.

Analytics, Reporting & Insights

• Digital Analytics:Strong experience usingGoogle Analytics and/orPostHog to monitor website performance.
• Performance Measurement:Ability to define KPIs, analyse trends andidentifyopportunities for improvement across traffic, engagement,discoverabilityand conversion metrics.
• Stakeholder Reporting:Confident presenting performance insights and recommendations to a range of stakeholders, translating complex data into clear actions and business outcomes.