Digital Content Manager

Posted 5 hours 48 minutes ago by Fields in Trust

Permanent
Full Time
I.T. & Communications Jobs
Not Specified, United Kingdom
Job Description

ABOUT FIELDS IN TRUST

Fields in Trust is the charity that protects the future of our parks, playgrounds, playing fields and green spaces. As a proud Royal Charter charity operating throughout the UK, we ve protected thousands of spaces over the past century, ensuring that 9 million people have access to a park or green space within a 10-minute walk from home. We act as the long-term stewards of these protected places and, through our green space standards and advocacy, have and will continue to influence the creation of thousands more.

We believe everyone deserves access to high-quality spaces now and forever, and as we celebrate our Centenary in 2025, we re proud of our legacy and excited to launch a new five-year strategy to shape the next chapter.

OUR VALUES

Partnership - We collaborate with others who share our vision.

Innovation - We are experts in green spaces and look for new solutions.

Equity - We believe in equal access for everyone.

ROLE: Digital Content Manager

Salary: £42,000 per annum

Contract: Full-time

Location: Central London (hybrid working minimum two days per week in the office).

Reports to: Director of Income Generation and Communications

ROLE OVRVIEW

We re looking for a creative and strategic thinking individual with strong writing skills to lead the development and delivery of compelling digital content that aligns our key messages to key audiences. You ll play a vital role in increasing our visibility, strengthening our voice, and positioning Fields in Trust as the go-to organisation for commentary, advice, and support on parks and green spaces.

You ll join a passionate, mission-driven team working to protect the green spaces that matter to us all. This is a unique opportunity to shape how we tell our story - informing, inspiring and motivating others to take action.

KEY RESPONSIBILITIES

  • Develop and implement a digital content plan aligned with organisational strategy and goals, collaborating with media partners and creative agencies as needed.

  • Ensure consistent messaging across all digital channels and audience segments.

  • Create engaging, high-quality content (written, visual, and video) for our website, social media, and email newsletters.

  • Design and implement standardised templates for external communications (e.g. partner presentations) to ensure consistent brand tone and messaging across teams.

  • Manage the content calendar and coordinate with internal teams to ensure timely and relevant content delivery.

  • Tailor digital content (and occasional offline materials such as a publications, annual reviews, and display panels) to resonate with key audiences including national and local government, the built environment sector, funders, partners and park users.

  • Use storytelling to highlight the value of parks and green spaces and the impact of our work.

  • Manage and optimise our website and social media presence.

  • Monitor content performance and engagement, using analytics to guide content strategy and improvements.

  • Uphold and evolve our brand voice and visual identity across digital content and assets.

  • Act as a guardian for tone, language, and messaging consistency.

  • Work cross-organizationally to develop high quality content and outputs we can use to influence and engage key audiences.

  • Support colleagues with digital content, best practice and training where needed.

ESSENTIAL SKILLS AND EXPERIENCE

  • Demonstrable experience in digital content creation and planning.

  • Excellent writing, editing, and storytelling skills.

  • Strong understanding of digital platforms, SEO, and analytics.

  • Ability to align content with strategic messaging and audience needs.

  • Creative mindset with a passion for social or environmental causes.

  • Familiarity with tools like Google Analytic, Dot Digital, Resource Space, Hootsuite

DESIRABLE SKILLS AND EXPERIENCE

  • Experience working in the charity or not-for-profit sector.

  • Knowledge of accessibility standards and inclusive content practices.

BENEFITS

  • 25 days annual leave (plus one additional day per year of service, up to five years).

  • Discretionary leave between Christmas and New Year.

  • Two employee volunteer days per year.

  • 5% employer pension contribution.

  • Interest-free season ticket loan.

Application Details

Closing date: 24 August 2025

First interview: Week commencing 1 September 2025

Second interview: Week commencing 15th September 2025