Digital Content Coordinator

Digital Content Coordinator
£31,531 per annum plus excellent benefits
Hybrid working minimum two days per week in our Holborn, London office
Permanent, 35 hours per week, full-time

The Royal College of Paediatrics and Child Health (RCPCH) is seeking a detail-oriented and creative Digital Content Coordinator to join our Communications and Marketing team.

As Digital Content Coordinator, you will create and publish high-quality content across multiple digital channels, including the website, blogs, social media, email campaigns, podcasts and video. You will maintain and enhance website content using Drupal CMS, supporting improvements to user journeys and ensuring consistency in tone of voice and brand messaging.

You will also support the delivery and optimisation of paid digital advertising campaigns, including Google Ads across search, display and performance activity. From basic keyword research and ad copy development to monitoring performance and contributing to A/B testing, you will help drive engagement and conversions across key audiences, including members and those accessing our professional development courses.

Using tools such as Google Analytics, Google Ads, social media insights and Dotdigital, you will track and analyse campaign and content performance, providing clear insights and recommendations to improve results. Alongside this, you will coordinate digital content requests, manage the communications planner, organise digital assets and ensure content libraries remain up to date and accessible.

This is an excellent opportunity for someone with strong digital skills, a keen eye for detail and a passion for producing engaging content that makes a difference.

Key responsibilities include:

• Creating, editing and publishing engaging digital content across website, blogs, social media, email, podcasts and video
• Maintaining and updating website and microsite content in Drupal CMS, improving accessibility, quality and user journeys
• Coordinating digital content requests, managing the communications planner and scheduling content using social media and marketing automation tools
• Monitoring digital channels and supporting audience engagement
• Supporting the planning, delivery and optimisation of Google Ads campaigns, including keyword research, ad copy and A/B testing
• Applying SEO best practice to digital content and landing pages
• Tracking and reporting on digital performance metrics including click-through rates, cost per click, conversions and engagement
• Organising and maintaining digital assets and content libraries

Essential skills and experience:

• Experience using content management systems, email marketing platforms and Google Ads
• Experience supporting others with online systems and software applications
• Experience with desktop publishing software (ideally Adobe InDesign)
• Experience creating or editing video content
• Strong written and verbal communication skills
• Excellent organisational skills with strong attention to detail

The RCPCH has more than 25,000 members and fellows and employs around 200 staff, most of whom work in our London office in Holborn. We have a Devolved Nations team operating from Northern Ireland, Scotland and Wales. Our College values: Include, Influence, Innovate and Inspire, are important to us. These values ensure we bring out the best in each other, strive forward together to make the College a positive and dynamic place to work.

The RCPCH champions Equality, Diversity and Inclusion. Our workplace is inclusive, offering a supportive environment where staff can thrive. The College is keen to accept applications from people with protected characteristics. We believe that our staff should represent all of the diverse communities we serve. Join us to help realise our vision of a world where every child is healthy and well.

The College operates a flexible and modern working policy, whereby our colleagues work in the office for a minimum of 40% over a 4 week cycle and the remainder from home.

The RCPCH is committed to safeguarding the children, young people and adults it has contact with in the exercise of its functions and responsibilities. The RCPCH expects all staff to share this commitment we place a high priority on ensuring only those who do so are recruited to work for us.

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records.

Closing date: 2 March 2026

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.