Digital Communications Manager

Founded 23 years ago, Theirworld has grown to become a leading global children's charity committed to the best start in life for children and young people by ending the education crisis and unleashing the potential of the next generation.

If you care about issues like climate change, gender equality, inclusion, helping refugees and ensuring the voices of young people are represented at all levels of decision-making, then education is the key to unlocking big change in these areas. If you want to make change happen, join us!

We believe in unlocking big change from a supportive and inclusive environment. We operate an innovative 4-day-working-week which sees all employees working Monday to Thursday with the office closed on most Fridays.

This is in addition to hybrid working with most staff taking one to two days a week based in the office.

Other benefits include:

• Regular in-house training
• Travel
• Central London location: 5 mins from Liverpool St Station and Shoreditch High Street
• Highly competitive salaries, plus more
• Cycle to work scheme
• Home office expense allowance
• Life Insurance
• Season ticket loan scheme

About the role

As Theirworld progresses through an ambitious five-year strategy, we're seeking a Digital Communications Manager to drive the continued growth and impact of our brands across our owned and earned digital channels - with a focus on social (Instagram, LinkedIn, TikTok).

You'll turn our content strategy into action: planning and publishing regular, high-quality content that helps us meet our strategic targets by 2028. A key part of the role is overseeing our brand advocacy work with social media influencers.

You'll report to the Director of Communications and be a creative, ambitious digital storyteller who wants to use their skills for impact as part of a global children's charity.

Main responsibilities

The Digital Communications Manager will:

• Own our brand social channels: Oversee and optimise all social media channels so they align with brand goals and are consistently managed. This includes daily, weekly and monthly planning and posting for Theirworld and the Global Business Coalition for Education. (Daily moderation support is in place.)
• Lead content creation & scheduling: Run a clear digital content strategy and busy posting schedule that grows priority audiences (ideally 18-24) in ways that are authentic and appropriate for each brand and platform.
• Measure what matters: We focus on a few core metrics that track real progress. You'll produce regular reports focused on these metrics, analyse insights and recommend adjustments to achieve growth objectives.

Be a brand guardian & innovator: Ensure everything we publish is on-brand and on-message. Continually test new formats, features and creative approaches to help us hit our goals.

Coordinate across the organisation: Work closely with internal teams to plan, package and distribute timely announcements and updates across relevant digital channels for projects, appeals and initiatives.

Connect the wider digital ecosystem: Ensure our social content links smoothly with other digital touchpoints, including web and email. Adapt content for use across platforms (e.g., web news posts, newsletters) and collaborate on simple landing pages or sign-up journeys when campaigns require them.

Experience, skills and character

• Proactive and results-oriented
• Excellent time management and multitasking skills
• Ability to work under pressure and meet tight deadlines
• Strong problem-solving and initiative-taking abilities
• Excellent written and verbal communication skills
• Strong design and content creation skills
• Collaborative team player
• Passion for social media with a deep understanding of platform nuances
• Strong knowledge of Instagram (essential), TikTok and LinkedIn (preferred)
• 2+ years of experience managing digital communities and driving growth

Starting at £40,000+ based on qualifications and experience.

Apply for this role

Please submit your CV and a cover letter including the name of the role of interest in the subject line of your email.

Only open to applicants with the right to work in the UK.

Applications are being reviewed on a rolling basis until the position is successfully filled.

If you have a disability and would prefer to apply in a different format or would like us to make any reasonable adjustments to enable you to apply or attend any interview, please let us know.