Digital Associate Director
Posted 11 days 15 hours ago by Publicis Groupe UK
We are the ROI agency, a position we have proudly held true since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.
Over the years we have evolved our definition of ROI, as it has changed with the ever complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. ROI is about delivering return on investment, but it's also about going beyond to deliver imagination and integrated experiences that inspire growth. Top-line growth for our clients' businesses, growth for our people, and growth for our culture.
Powered by our best in class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver insight that lies at the intersection of consumer, category and brand, attributing every budget to stronger business outcomes. We deliver more creative media solutions that bring together best in class strategy, planning and the power of Publicis Groupe to ensure distinct and personalized brand experiences for our clients. We adopt new data analytics and value optimisation techniques while building relationships with some of the world's most exciting start ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a return on investment that is both forward thinking and accountable to our clients.
At Zenith we ultimately seek a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
OverviewWe are hiring a Digital Associate Director to lead Programmatic strategy for one of the world's most recognised and loved brands. This is a rare opportunity to shape how Disney connects with audiences across EMEA, working within a dedicated "Power of One" team built entirely around their business. You'll play a key role in delivering innovative, insight led campaigns across Studios, Walt Disney World and Disney Cruise Line. If you're motivated by impact, creativity and collaboration at scale, this role offers a platform to do your best work.
Responsibilities- Lead Programmatic strategy across key Disney portfolios, driving best in class planning and execution.
- Translate client briefs into compelling, insight led media strategies spanning brand and performance.
- Oversee end to end campaign delivery, including planning, test and learn approaches and optimisation.
- Build trusted relationships with Disney stakeholders, acting as a senior point of contact for Programmatic.
- Partner closely with planning, AV, data and strategy teams to develop integrated media solutions.
- Collaborate with media owners and platforms to unlock innovation, efficiency and long term value.
- Support and develop a team, creating an environment where people can grow and deliver high quality work.
- Strong experience in digital media with a focus on Programmatic strategy and delivery.
- Confident stakeholder management skills, with the ability to communicate clearly and build trust.
- Understanding of the wider digital ecosystem, including display, CTV, audio and video on demand.
- Analytical mindset with the ability to interpret data and turn insights into actionable plans.
- Experience managing budgets and ensuring accuracy across financial processes and reporting.
- Collaborative approach, with a willingness to share knowledge and support team development.
- Curiosity for emerging platforms, trends and technology within the digital media landscape.
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as pension, life assurance and private medical cover, alongside enhanced policies like reflection days and shared parental leave. You will also have access to a range of additional initiatives, including inclusive benefits and employee action groups.
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity or any other protected characteristic.
We are committed to providing a fair, accessible and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility and embrace change - building a culture where everyone feels seen, respected and genuinely included.