Digital Advertising Product Analyst

Salary: £40-55k plus bonus & a strong benefits package

Date Posted: 19 September 2018

Job Type: permanent

Company: Newspaper

Contact:

Job Ref: APA4

Join the expanding digital team for one of the UK's most loved national newspapers. Take stock of their full range of advertising products. Carry out a range of analytical techniques & tests to identify opportunities for improvement.

Take ownership of the analysis across all commercial products (display, video, mobile, programmatic, social, native), considering viewability, interaction, and engagement metrics. Create dashboards and deliver usable insights to help steer product roadmaps.

Utilize tools such as SQL, R, Hadoop, Excel to hypothesize and perform statistical analysis, AB tests, and experiments to measure the impact of product initiatives on revenue, technical performance, advertiser & reader engagement.

Candidates should have analysis experience within the digital advertising industry and familiarity with various ad products.

Salary circa £40-55k plus bonus & a strong benefits package.