Deputy Head of Social Strategy

Deputy Head of Social Strategy (Editorial)

Supports the delivery of a video-first social media strategy designed to grow reach, engagement, and revenue, while upholding editorial values.

Day to Day Responsibilities

• Support the Head of Social Strategy in executing a video-first social media strategy that aligns with editorial priorities and business goals.
• Oversee the daily publishing schedule and editorial output across social platforms, ensuring timely, high-quality, and audience relevant content.
• Lead on shift and weekend coverage, providing real time editorial judgment, escalation support, and decision making in collaboration with newsroom editors.
• Manage and mentor social editors and video specialists, ensuring strong performance, creativity, and adherence to best practices.
• Work closely with the Head of Social Strategy and data analysts to monitor performance, interpret insights, and adjust tactics in response to trends.
• Collaborate with marketing, video, and commercial teams to maximise reach and revenue opportunities on key social platforms.
• Maintain consistency in tone, visuals, and editorial standards across all channels.
• Encourage experimentation with formats, tools, and storytelling techniques to drive growth and innovation.
• Act as deputy in the Head of Social Strategy's absence, providing continuity of leadership and maintaining high editorial and operational standards.

Qualifications

• Proven experience in a senior social media, audience, or newsroom role, ideally with a focus on video and visual storytelling.
• Strong editorial judgment and understanding of what drives engagement and conversation across platforms.
• Experience managing or supervising teams in a fast paced publishing environment, including shift based operations.
• Proficiency in using analytics and audience insights to inform editorial decisions and optimise performance.
• Collaborative, adaptable, and confident working with senior editors, marketers, and commercial stakeholders.
• Excellent understanding of emerging social trends, tools, and video formats.
• Strong communication and organisational skills, with the ability to balance strategic priorities with hands on daily delivery.

Benefits

• Maternity leave up to 18 weeks full basic salary and paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• Bikes for Work and Electric Car scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with brands such as talkSPORT, Virgin Radio UK and The Times; weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 30 days holiday, plus bank holidays and up to 4 volunteering days per year

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at to discuss how we can support you to perform at your best.