Deputy Head of Marketing (MAT Cover)

Job Title: Deputy Head of Marketing (MAT Cover)
Department: Marketing (Theatrical & Home Entertainment)
Reports to: Head of Marketing, UK
Term: 12-Month Fixed Term Location: London, UK

Lionsgate (NYSE:LION) is one of the world's leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse, and a more than 20,000-title film and television library, all driven by the studio's bold and entrepreneurial culture. The Lionsgate brand name is synonymous with original, daring, quality entertainment in markets around the globe.

Lionsgate is recruiting for the role of Deputy Head of Marketing (MAT Cover), reporting into the Head of Marketing, who will lead strategic, creative and targeted campaigns to build awareness with audiences and drive engagement, interest and intent-to-see across the Lionsgate slate. Key duties include managing theatrical marketing campaigns for flagship titles, overseeing home entertainment campaign planning, collaborating with other departments to maximise sales, managing external agency relationships, and media planning for the entire new-release slate.

KEY RESPONSIBILITIES INCLUDE:

Strategic Marketing & Campaign Leadership

• Develop and execute comprehensive marketing strategies for the UK theatrical slate, including title-specific plans and management of the overall campaign timeline.
• Lead the creation and implementation of targeted, high-impact marketing and creative campaigns and revenue goals.
• Oversee the full lifecycle marketing campaign and timelines for new release titles, from theatrical to home entertainment.

Creative Marketing

• Oversee the creation and approval of all theatrical marketing materials (trailers, TV/radio spots, posters, standees, social content), working closely with Lionsgate creative leads in Santa Monica, LA - and the head of marketing to deploy the most locally-relevant campaign possible.
• Follow-through to Home Entertainment, setting sku-strategy, managing artwork & on-pack design, including special editions (e.g. Steelbooks, collector's items).

Agency & Media Oversight

• Brief and manage creative and media agencies to ensure timely delivery, budget adherence, and campaign effectiveness.
• Collaborate with media agencies to develop and execute media plans, including analysis of audience demographics and competitor spend.
• Work closely with the head of marketing to ensure that retained agencies are held to account and that excellent pricing & quality expectations are met for every title.

Cross-Functional Collaboration

• Act as the main point of contact for internal departments (Publicity, Sales, Operations, Home Entertainment) on each title.
• Work closely with other marketing functions in the US to ensure cohesive promotional efforts.
• Deliver media and brand promotion strategies for tentpole titles where opportunities are present and relevant.
• Line manage the Marketing Manager and Marketing Assistant and provide general guidance and support across campaign activities.
• Foster a collaborative and high-performing team environment, ensuring individual responsibilities align with overall campaign goals.

Performance & Financial Analysis

• Conduct profitability analysis, including agency cost efficiencies and marketing/manufacturing spend versus revenue.
• Monitor campaign performance and sales results, adjusting strategies as needed.
• Forecast revenue and set digital/packaged targets, including for potential acquisitions.

Sales Enablement & Stakeholder Engagement

• Prepare and present marketing decks and product pitches to internal and external stakeholders.
• Work with the Exhibition Marketing Manager to ensure timely print management and despatch of cinema POS and outdoor materials.
• Drive best value across partnerships and promotional activities where applicable.
• Work closely with the Digital and Social Marketing Manager on relevant influencer activations and experiential events.

ESSENTIAL SKILLS AND KNOWLEDGE Industry Knowledge

• Film Sector Expertise: Able to demonstrate a strong passion for film and a deep understanding of the film exhibition and distribution landscape, including theatrical.
• Market Awareness: Familiarity with audience behaviours, box office trends, and competitor activity to inform strategic decisions and campaign positioning.

Creative & Strategic Thinking

• Strategic Planning: Ability to develop and execute innovative marketing strategies that are grounded in data, audience insights, and commercial objectives.
• Creative Vision: Skilled in shaping compelling narratives and visual identities that resonate with diverse audiences and elevate brand and product appeal.

Leadership & Management

• Team Leadership: Proven experience in managing and mentoring teams, fostering a collaborative and high-performance culture.
• Stakeholder Engagement: Ability to build strong relationships across internal departments and external partners, ensuring alignment and shared goals.
• Decision-Making: Confidence in making informed, timely decisions under pressure, balancing creative ambition with business needs.

Project Management

• Multitasking & Prioritisation: Skilled in managing multiple campaigns and projects simultaneously, often under tight deadlines and shifting priorities.
• Operational Oversight: Strong organisational skills to coordinate resources, timelines, and deliverables across complex marketing initiatives.

Communication

• Verbal & Written Excellence: Clear, persuasive communicator with the ability to present ideas, strategies, and results to stakeholders at all levels.
• Presentation Skills: Comfortable delivering pitches, campaign updates, and product showcases to internal teams and external partners.

Technical & Digital Proficiency

• Digital Marketing Expertise: Proficient in planning and executing social media and digital campaigns, including paid media, organic content, and influencer engagement.
• Tool Familiarity: Comfortable using marketing platforms, analytics tools, and creative software to support campaign execution and performance tracking.

Analytical & Commercial Insight

• Numeracy & Data Analysis: Strong analytical skills to interpret campaign data, media spend, and sales performance, translating insights into actionable strategies.
• ROI Focus: Ability to assess campaign effectiveness and profitability, ensuring marketing investments deliver measurable value.

Our objective is to source candidates who demonstrate our global values:

• Resourcefulness - We redefine what is possible.
• Innovation - We challenge the status quo in order to foster bold thinking and outcomes.
• Collaboration - We connect people and ideas to ensure all voices are heard.
• Inclusiveness - We pursue and embrace diverse talent and perspectives.
• Empowerment - We equip and entrust our people to cultivate growth and advance our mission.
• Integrity - We respect all individuals and honour our commitments to one another.