Demand Generation Marketing Lead, Veeqo
Posted 1 hour 25 minutes ago by Amazon
- Develop and execute comprehensive full funnel marketing strategies that deliver measurable business results.
- Manage day to day operations of seller acquisition program including launching, testing and optimizing marketing programs across the funnel.
- Lead marketing automation strategy and implementation to drive program efficiency.
- Establish rigorous testing frameworks and optimization processes; develop metrics and measurement to determine campaign effectiveness.
- Lead budget planning and forecasting for demand generation initiatives; communicate progress and financial health across the organization.
- Drive continuous innovation in measurement, attribution, and incrementality testing.
- Partner with stakeholders across Sales, Product, and Data to align on growth initiatives.
We are looking for a highly organised, data led growth leader who wants to develop high impact campaigns and scale a key priority for Amazon's seller facing business.
About the TeamVeeqo () - a startup acquired by Amazon in 2021 - is Amazon's recommended shipping, inventory, and warehouse management solution for sellers. Our vision is to become the multi channel solution for eCommerce sellers. We help sellers manage fulfillment operations across all their online stores, allowing them to ship orders to customers at the lowest cost and fastest possible time.
We are committed to transforming the depth, scale and ambition of our marketing capabilities. The marketing team uses data, seller insights, and automation to invent, test and scale programs that raise awareness of Veeqo and drive sellers to signup or engage with our sales team.
Basic Qualifications- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross functional marketing programs.
- Experience leading go to market for consumer software or hardware product launches.
- Experience in marketing or marketing research.
- Experience using data and metrics to measure impact and determine improvements.
- Experience presenting metrics and progress to senior leadership.
- Experience using any of SQL or other analytical tools for conducting data analysis.
- Experience with customer segmentation, profiling, and targeting.
Amazon is an equal opportunity employer. We value diversity and are committed to equal employment opportunity for all applicants. We do not discriminate on the basis of protected veteran status, disability, or any other legally protected status.